Search Engine Optimization can be difficult and something that needs attention every day. It is a job of professional who can bring a website’s SEO to the top. But even a digital marketing company requires several tools that help in the optimization or keep a track of it. Here are some tools that should be used in SEO in 2020.
Google Search Console
Google Search Console allows you to monitor a website’s presence in Google SERP. This is a free tool that is available to everyone. All you need to do is verify your website through Google Analytics. If you are a professional, it won’t be an issue using it as it is quite easy to use.
SEMrush
SEMrush is one of the most used tools in the SEO community. This tool allows you to assess the rankings and its changes along with new ranking opportunities. One of the best features of this tool is that you can compare your website to other competitors. You can also compare keywords and domains.
MOZ
Third, in the list of most used SEO software tools is MOZ. One of the best features of MOZ is that it stays up to date even though Google keeps changing its algorithm regularly. Whether you want keyword recommendation or a site crawl, Moz has it all. It also shows you how well your website is working and what you can do more to improve it.
Ubersuggest
One of the best keyword tracking tool, developed by Neil Patel, Ubersuggest can help you identify keywords. It also shows the top ranking SERPs for you. You can find the right terms irrespective of its length on this tool to use in your website. For both organic SEO and paid SEO, this tool will help you determine which keyword is worth targeting.
Google Trends
This tool has been around for quite a while, although it’s not much used. 2020 has brought this tool back to popularity. It gives you information regarding your keywords. On top of that, it tells you the trends that are going around the world regarding all kinds of topics. Going with the trends is a very great way to catch your audience’s notice. Irrespective of your geographical location, you will get to know the trends of anywhere.
So, use these tools for the SEO of your business. Also, it is always best to hire a well-known digital marketing company in Kolkata for the SEO of your business.
Author Bio: Hi, I am Rajrhita Sen. I am a content writer who loves to write on everything related to digital marketing and logo designs.
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