The ebook is a book in digital format, which has accessibility to be read on smartphones, tablets, computers, and can also be printed like a traditional book.

The goals of creating an ebook are several, and some of its main examples are: capturing leads, increasing sales or educating the market.

The content of an ebook is richer than a blog post and is intended to deliver value to the customer and generate more authority. Although it seems complicated, in this post, you will learn how to create an ebook in a simple and professional-looking way.

Importance of an ebook

The main purpose of an ebook is to educate the market about a subject. It serves as a complement to bring knowledge to the public in an accessible way.

There are several ways to pass information quickly to the reader, such as blog posts, for example. However, this type of information is usually not very detailed, generating the need to complement the content to generate leads.

Given this need for richer content, the ebook is an ideal solution, and has the following benefits:

• low production cost;
• accessibility on different devices;
• possibility of printing;
• greater reach of the target audience;

In addition to the advantages mentioned above, it is possible to use your ebook to generate income and also to nurture or create an email list in the case of a free ebook. This is a good strategy for getting valuable information about your future customers.

When you produce didactic content that clarifies the reader’s doubts, he tends to be loyal to the brand and the author.

As niche markets have different objectives, each company requests different data before supplying the digital book. However, some information is present in many forms, such as:

• full name;
• email;
• main challenge;
• company website.

From this, it is possible to understand more about each lead and outline appropriate strategies for each situation.

That is, if you have not yet put together an ebook, what are you waiting for?

10 tips to attract leads and get more customers with an ebook

You have learned what an ebook is and how important it is to your marketing strategy. Now, you’ll discover 10 tips for creating an ebook and attracting more leads.

1. Know your persona

The first step after deciding to create rich content like the ebook is to define the persona.

Describe the profile of your ideal consumer well. Trace tastes and preferences so that content that is really relevant and creates value is created. A complete ebook opens doors for the reader to respect your brand and be inclined to purchase a service or product.

2. Define the theme

The determination of a theme is another fundamental aspect. It is useless to create rich and extensive content if your persona does not identify and does not generate value. Think about the most visited topics on your blog or the questions you answered in a webinar.

Consider your persona’s preferences and pains (so the previous step should be your first step, okay?).

3. Create the content

To create the content of your ebook, a lot of research will be needed. Research the ebook’s keyword, variations of those words, take a look at the content you already have available on the same topic and study hard.

With the research done, start creating your content. There are several tools for producing content that can be your guide.

Must Read: Sqribble review

When writing content for an ebook, it is necessary to create short paragraphs and leave a space between one paragraph and another. By writing your content in this way, you guarantee responsiveness on any device, such as smartphones.

Pay attention to the segmentation of the material. Create intuitive intertitles that facilitate the reader’s understanding and attract your attention.

An Instagram automation ebook, for example, can be created with the following topics:

• What is Instagram automation?
• What are its benefits?
• What do you fail to gain by not using it?
• What are the main tools on the market?

As simple as this topic is, in many cases, the reader will go straight to the index, seeking to understand what the material is about. So, have to create good headlines.

4. Illustrate the material

After creating the content of your ebook, it is interesting to illustrate it to make the reading more dynamic and rich.

At those times, there are a few options:

• hire a designer for the project (if you don’t already have one);
• find a design freelancer ;
• use free ebook and image creation tools on the internet.

If you choose a free image bank, pay attention to copyrights, and give credit when necessary.

5. Create a landing page

A landing page is a page with content aimed at converting visitors into customers. A landing page does not need to have a lot of information, but headlines aimed at the main CTA of download ebook, which is the call to action.

So consider SEO factors before making any decisions. Use the keyword you want to rank for. It is possible to make a summary with topics on the main subjects of the material.

Describe what the reader will gain from the conversion and also pique your curiosity. Some entrepreneurs use a countdown timer to increase scarcity.

6. Structure of the ebook

The structuring of the ebook is essential to ensure a smooth reading and easy access to the information contained in the material.

The structure of an ebook consists, in many cases, is formed by:

• cover: contains the title of the ebook, an image and a signature;
• author: a brief description of who is writing the ebook, whether person or company;
• summary: list with the intertitles and their respective pages
• content in texts and image or illustration;

7. Review your content

Now that your ebook is ready, you need to review all the content, the page design and perform tests to ensure that the digital book has accessibility on different devices.

Good practice in creating content is to ask for other opinions about what was produced before disclosing it. Share the material with your company colleagues or even friends. Listen to each other’s opinion and see what makes sense to be changed.

When reviewing content, use platforms that can help you with the spelling of the text, such as a synonym searcher and spell checker.

Test the landing page and see if the form and automation are working correctly too.

8. Promote on social networks

After everything is ready, it is necessary to promote the digital book. Bet on social networks and see how this strategy improves your lead capture.

Facebook, Instagram and Twitter, for example, have different audiences. Therefore, it is important to take some precautions to publish the created ebook.

These statistics change according to the niche of the company and the target audience, due to this, check the best day and time of posting for your niche.

According to Sprout Social, public engagement on Instagram on Monday is greater compared to other days of the week, likewise, the best general time of interaction is at 5 pm.

Facebook has different schedules. It is best to post on Facebook on Wednesdays, from 12:00 to 14:00, and on Thursdays, from 13:00 to 14:00.

9. Create a flow of nutrition

Having a flow of nutrition means keeping in touch with lead who signed up and downloaded your ebook. If the material is relevant, the chances of improving the relationship with the market are high.

The higher the rates of opening the email and clicking on links, the better the results of your campaigns. This means that the public is interested in the subject and that you can use that opportunity to sell your product.

Just be careful with email trigger intervals. Packing up the inbox is a bad option for anyone looking to scale the digital business. In other words, avoid spam.

10. Track the results

The job is not over yet. After creating, diagramming and disseminating the ebook, it is time to follow the metrics. Be aware of the number of downloads and how many people interacted with your email automation.

If the results are not satisfactory, make changes to your content and your publishing strategy. Run A / B tests on the landing page and find the one with the highest conversion rate.

Conclusion

In this post, you learned what a digital book is, how important it is for marketing planning and the step by step to create an ebook. So, stop wasting time: put the tips learned into practice and do everything to reap good results.

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