Content is everything.
Content is king.
As Digital marketers, we’ve read this proclamation so many times it’s burned in our brains. It’s been said over and over and over- so much that when I see the word “content”, it’s the first thing that comes to my mind. And it certainly is true.
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Content still is, and would almost certainly always be, king.
It’s the heart and soul of every campaign. It’s the building blocks where we build our social media following. It’s the magnet that attracts behind every advertisement. It sends our narrative, our story, our message across to our target audience.
It builds credibility.
It establishes authority.
It attracts- which, I think, is its most basic, yet most important function for those of us who use it primarily for marketing.
Now the question arises.
Who do we want to attract?
Of course it’d be nice to think that we could write a piece that would engage and attract the attention of every group and denomination. But we have to be realistic and set our goals accordingly. Every time we create content, just as we always think about the quality of the article, or the infographic, or the podcast that we are Creating, we should also be keeping in mind the people who we want to be on the receiving end of our finished product.
For me, those people more-often-than-not, turn out to be millennials. Which then, brings us to the title of this article:
DIGITAL MARKETING 101; CREATING CONTENT TO ENSNARE THE MILLENNIAL HEART
When we think about millennials, most of us often scrunch up our noses and think, pumpkin spice latte, twitter rage, trophies, student debts, entitlement etc. Which is a bunch of harmful stereotypes that does not exactly promote generational unity, but let’s not talk...Read More
