There are lots of tools that webmasters, bloggers, and people associated with digital marketing use to analyze their efforts.

One of them is Google Analytics.

You probably know what it is, and what it is used for, right? But did you know that almost 30 million people are using it on their websites?

It’s a lot and it suggests that it’s much more than just simple Analytics tools.

So, let me show you why it’s so popular and what are the biggest benefits of using Google Analytics.

What is Google Analytics and How Does It Work?

Let’s start with what it actually is and how it works.

So, Google Analytics is a FREE website analytics tool offered by Google that helps you analyze your traffic for SEO and marketing purposes. It measures your website’s performance, allows you to understand your customers better, shows you where you need to optimize and improve your business.

So, it does a lot of things but how it actually works and how to turn it on?

Firstly, you have to create a Google Analytics account.

To do that follow this guide here.

When you do that you’ll need one more thing. A tracking code on your website so Google could gather all the data.

To find out how to go through this step just check this blog post here.

Now you know how to start using Google Analytics.

Let’s check whether you should use it and what’s really in it for you.

The Most Important Benefits of Using Google Analytics

1. It’s FREE of charge.

Yes, you read that right!

Google Analytics is completely free of charge and as you’re about to find out it is also actually much more powerful than lots of other paid and premium tools. This is a great advantage as you can use the money you’d spend on an analytics tool on something else.

2. It Shows You How Your Visitors Find Your Website.

Thanks to Google Analytics you’ll be able to tell what sources are bringing you the most traffic and therefore you’ll be able to change or improve your marketing plan.

3. It Shows You Where Your Visitors Come From.

Another important benefit of Google Analytics is finding out where do people that visit your website come from.

Since we all know that the most valuable traffic we can get is the one from the English-speaking countries like the U.S., Canada, Australia, and the UK it’s going to be a metric we’ll closely look at when analyzing our efforts.

4. It Shows You What Are The Most And The Least Visited Pages.

Sometimes an article can be a hit or a miss.

What we want to do is find those ‚misses’ and improve them.

GA can significantly help us with that as it provides all the data regarding our most and our least visited pages.

5. It Allows You To Create Custom Reports.

So, you’d like to check what is the bounce rate of your UK audience?

Well, GA actually allows you to create such reports.

How?

Check here!

6. It Allows You To Create Custom Alerts.

Reaching dreams is so much easier when you have goals.

You can define such goals in your Google Analytics account, too.

Whenever you reach a certain number of sessions or conversions the tool will let you know about it.

That’s how powerful it is.

7. It Shows You The Real-Time Stats.

You don’t need to wait for a few days for data to show up on your analytics account. It’s being measured in real-time.

You can log into Google Analytics and check if someone is on your website at this moment.

8. It Shows Your Search Engine Rankings

One of the most important metrics of websites is definitely the ranking position of the keywords you targeted.

You might think that you need an advanced tool to track it but it’s you don’t. All you need is a Google Analytics account!

9. It Shows Which Keywords Bring The Most Traffic

Running a website consists of a lot of activities. One of them is keyword research.

Since Google is constantly changing its algorithm it is important for us to analyze our efforts so we could improve it in the future.

It’s no different when it comes to keywords. You want to know which ones performed better than the others and then analyze why.

Thanks to this tool you’ll be able to find all of the keywords you rank for.

Why You Definitely Should Use Google Analytics

Google Analytics is definitely a great tool – no matter what business you’re in. It’s super powerful and provides you with lots of data about your blog or website.

Having this data helps you to improve everything about it.

It doesn’t matter whether your site is small or you’re a big player getting millions of visitors every month because every campaign should be tracked and analyzed all the time.

Why?

Because every business is all about the ROI.

Thanks for reading!

See you the next time!

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