You just started your own company. You dreamed about it since you were a kid.
You know there’s a lot of work to make it profitable.
There are many different tasks on your to-do list but there’s one in particular that your friend said you should consider.
What is it?
It’s creating a blog to promote your business.
You thought: “There’s so much to do. Why would I waste my time to create a blog?”
Well, you wouldn’t waste time because the benefits of having a blog for your Business are huge.
Don’t believe what I’m saying?
Well, let me show you then.
What are The Benefits of Blogging for Business
1. It Helps You Become an Authority In Your Industry
Blogging for your business is one of the best ways to share your knowledge with your readers and customers.
It’s a great way to convey the ideas you have in mind.
With that being said, you are asserting your authority in that particular niche. Being able to write over and over again about a topic and deliver new ideas for new blog posts could mean that people who visit your blog would naturally come back.
Why?
Because they trust you and believe everything you write. You’ve become an authority for them.
2. You Can Educate Your Readers and Customers.
Another awesome benefit of a having company blog is being able to educate your readers about your brand.
This is the perfect place to explain something to a prospect or to show him what services you can provide.
You don’t have to push hard and try to convert a visitor into a buyer.
You focus on value and you show him how it’s done. It’s much better as the folks you’ve helped can become loyal and buy from you not once but over and over again.
3. It’s Easier to Develop Relationships.
You don’t need social media accounts to develop relationships with your customers.
Your own blog is a great place to do that and the comments section and contact page are very important part of it.
Why?
Because you can engage and connect with your readers there!
Just make sure you respond to every comment and every email you’ll receive.
Your customers will love it!
4. It Increases Your Site’s Visibility.
One of the best targeted traffic is the one from search engines.
It’s very difficult to get it – especially if you don’t have a lot of content on your website.
That’s where a blog can help.
You have to publish a lot of helpful content on your blog, optimize it for the SEO, target your niche keywords you can rank for and you can get the best quality traffic that can convert really well.
Well, it’s obviously easier said than done.
The Web is super competitive but if you put some work and time into it you’ll surely increase your website’s visibility.
5. It’s a Place Where You Can Diversify Your Content
Even though the text-based content is the most used type of content on blogs there’s a lot more things you can produce.
You can provide a lot of value making videos, memes, images, guides, etc.
The more variety you incorporate into your business’s blog, the more engaging and shareable it will be.
Going through lots of lines of text all the time may become a bit boring and that’s why you should look for other solutions to please your visitors.
6. You Can Promote Your Offers.
You’re getting lots of traffic to your blog.
There’s also lots of returning visitors which is great.
How to use it properly?
You can offer them some products, create promotions or any other kind of Marketing action.
Every blog article is an opportunity to do that but you just can’t advertise in every single one of them.
That’s actually bad tactics.
You got to be smart, focus on providing value first and then try to convert them!
7. You’ll Spend Less Money on Marketing.
Having your own blog and publishing regularly is the cheapest form of marketing for business owners.
All you need to do is spend money for is the domain and hosting. You can write articles yourself if you have time.
If you don’t have it just hire a writer – the costs are not as high as you might think.
Check it yourself here.
Compared to traditional forms of advertising it’s just so much cheaper, trust me.
8. It’s a Great Place to Test Marketing Campaigns.
Another great advantage of running a blog for your business is that it can be an awesome platform to test marketing campaigns.
How?
Thanks to the data you can get from it.
You can check the visits, the unique clicks and the conversions.
Analyze it, draw your conclusions, segment your prospects and act accordingly!
Remember: having the right analytic tools is crucial. Data is really powerful and super important to any business!
9. It’s Easier to Go Viral.
If you don’t know what going viral means check this article here.
I’m not saying that it’s easy to go viral. I’m just saying that when you have a blog your possibilities are so much bigger than with other types of media.
You reach is great, you can get organic traffic from search engines, share your posts on any of the social media platforms, etc.
So, the chances you’ll go viral go up with every piece and type of content you create!
10. It Helps You When You Want To Close a Sale
The product ads are obviously important when it comes to getting people’s attention but they’re not enough to persuade someone to buy.
Your blog can help you a lot with getting people to buy.
How?
You can explain what the product is about so much better. You can show all the features. There’s no limit for your copy – you can write as much as want about what you’re up to and give all the information someone who’s interested needs.
That’s why your blog can really help you push some deals through.
11. You Can Earn Extra Money From The Blog
Your plan is to generate leads from your blog posts, right?
But did you know that you can actually generate money from it as well?
How?
You can put ads on your website or sign up for affiliate programs.
There’s a lot of folks out there who earn a lot of money every year.
If you decide to do that make sure it doesn’t harm your main business.
12. It Keeps You Creative
You need to create new content all the time.
You have to be disciplined and consistent.
So, you just have to be creative and blog helps you with that.
To publish articles that help your business is key to making consumers visit you regularly and keep buying from you.
13. It’s The Best Place to Get Quality Feedback
There’s something wrong with your product but you’re not sure what it is.
You’ve heard that some people are not really satisfied with what they bought from you.
Your job now is to fix it.
But how to do that if you don’t know what they don’t like?
Well, that’s how important the feedback is and that’s why it needs a channel to get to you.
Blog can be a great place for that. People will surely express their thoughts in the comments section or contact you directly.
This piece of knowledge is priceless as it helps you to improve your product and grow your business.
Every Business Should Have a Blog
As you can see the benefits of creating a blog for a business are huge.
No one should ever underestimate it.
Blogs not only improve your search engine rankings, help you become an authority or sell better.
They also help you lower marketing costs and provide better service.
Thanks to being available to your customers, listening to their concerns and engaging with them you’re able to create better products and long-lasting quality relationships and when you’re able to achieve the latter your business will win.
Thanks for reading!
The post 13 Benefits to Show You Why Blogging For Your Business is Important appeared first on Grow Yourself Online.
