Why do some blog posts get thousands of shares and tons of organic traffic?

There isn’t one simple answer to that question as there are many things that make content top notch.

It’s usually the readability and the value people get from it.

Do you know that there’s something that can really contribute to both of those qualities.

What is it?

It’s the picture.

In this blog post I’ll show you what are the benefits of adding images.

Let me tell you, there are some quite significant ones!

Let’s dive into it!

Why You Should Add Images to Your Blog Posts

They Break up The Text and Make It Easier to Read

Why do we make paragraphs and create the space between them?

To make it easy to read!

Why do we put photos into our content?

Same reason!

To break up the text.

The longer the text the harder for a reader to go through its every sentence.

Images are there to help.

To make the user experience better, to make the eyes rest a bit and to keep the visitors reading your content for a longer time!

They Can Help To You Present Data

You’ve got some data you want to show but the text or a table isn’t the best way to do that.

Well, images can help you with that.

It’s so much easier for people to understand data when presented on graphics and pictures.

Instead of writing a lot of text you can show the numbers in a differen manner. In a way that will surely suit everyone better.

Fine, but should I add the images to my content when my blog post is well formatted and I don’t need to show any data?

Well, of course! There’s so much more value that pictures bring besides that.

Just check below!

Images are an Important SEO Factor

What do Search engines do to get a better understanding of your page?

They crawl your website’s content. Both text and images.

They actually read your picture’s file name and alt tag.

These are the two most important things so you have to make sure to put relevant keywords in there.

You Can Get Traffic from Google Images

Let me ask you something.

Have you ever searched for something in the image tab of Google search?

I’m sure you have.

That’s one of the ways to get traffic from Google.

But how big is it? How many people search through this?

You’ll be suprised because Google Images get 22,6% of all searches on the Web.

This is absolutely huge and it shouldn’t be underestimated.

To know how to optimize your images for Google Images Search go here.

If You Add Images Make Sure Their Size is Optimized

There are some significant advantages of using images in your blog posts.

Not only they can make your content more interesting, easy to read and understand but also help you with search rankings.

However, there’s one thing I didn’t mention.

The thing is you have to make sure that each file you add has a reasonable size.

To compress each picture without compromising quality use ShortPixel.

It’s an awesome and FREE tool that can reduce the size of your images in less than a minute.

So, now you know that using images in your content can significantly improve it. I hope that this little piece that I wrote answered a few of your questions.

Thanks for reading!

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