Benefits of Backlinks

Google’s Search algorithm places such great emphasis on the accumulation of backlinks that link builders can forget the value of a link beyond search. Yes, quality backlinks can carry enormous weight and help bring your site to the top of a competitive SERP.Improves Organic Ranking

7 Benefits of Backlinks in SEO- Fast indexing

1. Improves Organic Ranking

Back links help in getting better search engine rankings.

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines.

Your goal should be to create links to individual posts/pages along with those leading to your homepage.

2. Faster Indexing

Backlink help search engine bots discover links to your site and crawl your site effectively.

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

3. Domain & Page Authority

When Google determines which pages to rank for a given query, one of its biggest considerations is the quantity and quality of inbound links to the page.

Seattle-based Internet marketing company Moz has developed a way to measure this, which is called page authority, a subjective measure of the quality and quantity of inbound links to a page.

Similarly, domain authority measures this for your website as a whole. The higher your domain authority, the higher you’re likely to rank for any relevant search query.

The number of relevant links pointing back to your domain (along with the quality of those sources and other quality factors) determines a major portion of that domain authority, so the more invested you are in the quality of your link building campaign, the higher propensity all of your site pages will have to rank in organic search results.

4. Referral Traffic

According to Conductor, search engines direct about 47% of online Traffic. Of all the sources, search engines represent a plurality of directed traffic. But that means the majority of traffic is independent of search engine rankings. According to the same Conductor study, non-social referral visits account for 15% of the internet’s traffic. Even using Conductor’s sample size of 310 million hits, that’s 4.7 million referral clicks.

This is my way of saying that links don’t only lead to search engine traffic. A well-placed link on an authority site can direct an abundance of referral traffic.

Never underestimate the value of a good click. You should always prioritize the chase for search traffic over referral traffic. Just think of referral traffic as the pretty bow on the present.

5. Branding

Every new source you contact for a guest posting opportunity is a new outlet of readers to expose to your brand. These publishing sources are always looking for new content, so you’ll be doing them a favor, but you’ll also be getting free advertising—a free shout-out—with an audience who may never have heard of you before. Obviously, more visibility is a good thing; it leads to greater brand recognition and a greater chance to earn direct traffic in the future.

Links are visible to the public, or they should be anyway. If you’re building links that aren’t visible to the naked eye, wait for your penalty.

6. Authority

Link building is a good excuse to post as a thought leader in your industry. Publish strong, opinionated, thoroughly researched content on publishers relevant to your business, and gradually, readers of those publishers will begin to see you as more of an authority.

7. Relationship Building

If you’re building links without building relationships, you’re doing it wrong.

I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.

Relationship building leads to visibility, no matter where you want to be seen.

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