The new season of Married At First Sight has thrashed Seven’s coverage of Beijing Olympics in the ratings.
According to OzTam data, the juggernaut reality show outdid the Olympics by total viewers and in the key demographics last week.
Last Monday’s episode of Married At First Sight had a whopping 982,000 viewers over the five-city metro markets.
Winners are grinners! The new season of Married At First Sight has thrashed Seven’s coverage of Beijing Olympics in the ratings
Among the key 25-to-54 age demographics the show drew in 470,000 viewers.
In comparison, the Olympics had 576,000 viewers over five-city metro markets.
On Tuesday night the gap was much the same, with MAFS drawing in 913,000 while the Olympics had 557,000 viewers.
Outdone: According to OzTam data , the juggernaut reality show outdid the Olympics by total viewers and in the key demographics last week. Pictured: Valentino Guseli on the snowboard
The reality show has also been placing number one in the 16-to-39 age group.
Meanwhile, on Friday night the games were beaten in the ratings by Midsomer Murders, Better Homes and Gardens and The Chase Australia.
A TV expert recently criticised Married at First Sight for airing controversial and racy content for ratings.
Colin Vickery said the Channel Nine dating show is popular because it addresses risqué topics such as pegging and periods.
‘Some of that content a decade ago you couldn’t put on until 9.30pm. It’s one of those shows that’s always fed off controversy and racy content,’ he told the Herald Sun on Thursday.
Racy content: A TV expert recently criticised Married at First Sight for airing controversial and racy content for ratings. Colin Vickery said the Channel Nine dating show is popular because it addresses risqué topics such as pegging and periods. Pictured: Holly and Andrew
‘The issue with the show in a sense is it has to keep upping its game. Pushing the envelope to try and keep people watching.’
Mr Vickery said the show is becoming more risqué every year because ‘the formula is working’.
It comes after Andrew Davis revealed ‘pegging’ was the one act he won’t perform in the bedroom on Tuesday night.
The Texas-based fitness trainer, 38, admitted to his ‘wife’ Holly Greenstein, 36, he’s had 350 sexual partners.
He then confessed that while the NSW cinema manager could ‘benefit’ from his experience, there is one thing he won’t do – pegging.
For those not in the know, pegging is a sexual activity involving a sex toy.
Married At First Sight continues on Channel Nine, Monday, 7.30pm
Oh my! ‘Some of that content a decade ago you couldn’t put on until 9.30pm. It’s one of those shows that’s always fed off controversy and racy content,’ he said. Married At First Sight continues on Channel Nine, Monday, 7.30pm
