By Nyasha Andrew Mataidza | Writer | Creative Entrepreneur

Have you ever spared a deep thought how your favourite brand manages to put a smile on your face? Have you ever wondered how they manage to keep their clients around? There are some great secrets behind every successful Business. Some of the secrets are very simple yet building great businesses.

It takes a lot of hard work to build and keeping up a successful business. Other companies become successful by laying a foundation established by such secrets. Now there are many factors that make up a great business but we are going to consider the major drivers.

Here are secrets behind successful businesses
Secret number 1: A business idea that builds other businesses from scratch

One source of income used to sustain back in the days but this is fading away over the years. Times are changing and world economies are evolving as well.

Yet there is always an opportunity for great businesses to emerge in such changing times. This is not enough excuse to limit yourself from building a great business. It can all begin from a simple Idea like how others have done it.

You need to identify this simple idea first and defining it well. You will make a lot of profit with a Business Idea that builds more profitable business ideas.

Make your business to become a launch pad for other great ideas. Find this great idea that becomes like a bridge for other future business. This is not exercising monopoly but it’s more of being creative and housing innovation.

I will give an example of the popular search engine such as Google.Their most important goal is making sure their clients win as they search for their staff. Clients are happy when they find staff they are looking for on Google.

I am sure you have heard about algorithms and Search Engine Optimization. They are definitely the talk of the day in Internet Marketing. Algorithms work to display the most important staff first in-order of priority. They rank information in order of priority, quality and many factors that be.

They are do business at the same time providing a launchpad for upcoming businesses. They found a business idea that makes a profit as it builds other businesses as well. This enables them to stay in the game for a while.

You can look for such unique business idea. Another popular search engine that I like most as a writer is Pinterest. It is a great learning platform and good source of traffic to your website. Pinterest has a great way of bringing back even your oldest post to get some new impressions and views.

Another example we can focus on is WordPress which is my host. They provide a launch pad for writers like me as they will be doing business. What would stop me from recommending WordPress to other aspiring writers?

Find a business idea that will help other people to start their own businesses. You make a lot of profit by helping your clients to make profits as well. Business in the twenty first century is all about thinking smart. It’s all about striking a balance in your approach. You need to make sure you are not the only one making a profit.

You need to express genuine concern for the success of your clients. Provide a product or service that becomes a bridge in their pursuits. That’s how your business becomes very relevant in their path.

Secret number 2: A brand that crosses the line

You need to come up with a product or service that is relevant in people’s lives. Such product or service becomes part of people’s lives. Have you ever noticed how Americans like their iPhone and MacBook?

There are some people who prefer other brands besides Apple. Its undeniable that Apple is part of other people’s lives and need no other story or song. Most bloggers and graphic designers love their Macbook.

You will see a Macbook in most You Tube Videos on Blogging tips or anything that be. Its a brand that has crossed the line and becoming part of people’s lives in general.

If we go to photography, there are many great brands out there but you wouldn’t miss Canon and Nikon in the race. If you check on reviews and comments, the battle is never won by anybody. There will be a tight contest and everybody entitled to their own respective opinion.

So what’s the point here on this secret? It’s all about developing a unique brand that crosses the line. Its all about a brand that becomes relevant and necessary in people’s lives. You need to come up with a brand that fills the empty space in people’s lives. That’s the secret and if you can do that, you will stay in the game for a very long time.

The reason being your ability to give people value in their lives. You need to come up with a product which can get an inspiring conversation in motion. You need a brand that connects and relate with people’s memories. You need a brand that is like family to people.

Secret number 3: Continue to shape your business idea and moving with times
In as much as you need your brand to be original and continue to fuse it with new ideas. You may return the original feel but allow innovation to take its free course. Have you ever wondered where some mobile phone brands that used to be popular all gone?

What happened to their story? Where could they have gone wrong?What if they didn’t continue to shape up their business idea? You also wonder if they were moving with times.

Whenever you find a great business idea, always continue to shape it. It doesn’t matter how much you have fallen in love with it. You need to sacrifice what you consider the lovely part of your business idea. Relevance should come first before your attachment with the business idea. You need to check the trend and play around it.

Successful businesses deliver relevant products and services. They keep a closer look on the feedback channel. This guides them in finding ways to innovate their business idea. They can only love their service or product after clientele feedback. They leave that job first to the clients. Theirs is to follow up and fixing staff.

Secret number 4: A long range shot beyond the business transaction

The old adage of doing business is like: how can I make profit first? The twenty first century adage is like: how can I serve and solving problems? Of cause that would be at a profit. If we are all providing the same quality service and product, how can one of us succeed more?

There is one way that is to provide more service beyond the business transaction. This involves making clients fall in love with your brand. This is taking a long range shot beyond the business transaction.

This is possible when you master what people are looking for. People want something that is simple and effective. People look for something they can grasp and solving all their problems. I am sure you have come across product or service reviews.

People lose interest in sophisticated things which have no value. Does your product or service has value? Value can only allow you to take a long range shot.

Taking a long shot beyond the business transaction is more of caring for your clients. Its more of reassuring them and expressing a genuine concern for their.

Secret number 5: Developing your own business language

Great businesses operate by a certain business language. This serves as a gentle reminder of their most important goal. This language identifies with their products or services. This language depicts their capability is a certain niche.

A business language is only relevant to the degree it matches with performance. Business language is what identifies your brand and distinguishing it from the rest.

By Nyasha Andrew Mataidza | Writer | Creative Entrepreneur

Photo by William Iven on Unsplash

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