SEO stands for “search engine optimization.” SEO is the process of improving your site to increase its visibility so that people can find your products or services in the search engine. The better visibility your site has in the search results, the more chances you have to attract prospective and existing customers.

What is SEO Marketing?

SEO Marketing is the part of digital marketing that involves the optimization of sites and web pages for Search Engines. Seo Marketing requires better-organized production and more sustained planning compared to other channels. If you implement SEO and focus only on general commercial keywords, you will miss out on the chance to enjoy higher rankings and better ROI. These days, it is no longer enough to just know and understand your need for SEO.

How to plan SEO Marketing?

You can save money and free yourself from headaches if you know the right questions to ask before planning your SEO Marketing strategy. Here are some questions you should ask yourself first:

• Where are you as a business?
• How much content do you need and how often do you need them?
• What are your main and secondary goals?
• What is your budget?
• Will you outsource or will you hire an in-house team?
• What tools do you need to create success and measure it?
• Which channel has the biggest level of impact?

It is important to ask these questions because knowing the answers to them can make the most significant difference in your overall SEO Marketing strategy.

How to start SEO Marketing?

If you are aware of the importance of SEO Marketing, you surely know that a big chunk of this strategy focuses on content. Producing great content and targeting keywords for better organic visibility is key. As you write content, you’ll answer the user’s long-tail questions. The phases of SEO Marketing workflow should contain the following:

• Determine the demand.
• Check benchmark competition.
• Optimize the content.
• Measure the impact.

The producers of your content can be outsourced or in-house but the whole process doesn’t need to change that much when it comes to workflow.

How to grow your SEO Marketing strategy?

Overall, growing your SEO is a long process that requires learning about your site topic, keyword research, site promotion, and optimization. This requires so much work and you might need to hire freelancers or find some assistants to handle the smaller tasks.

Whatever you choose, the content must be produced with your SEO Marketing goals as your priority and every content piece must have its own unique purpose.

Do you want to convert a topic or build awareness for a specific topic? This should be reflected in your content’s language. This means that the producers of your content must know and understand the specific goals of every piece they are creating.

Many responsibilities may also overlap in some instances, depending on the size of the outside agency or your in-house team. If you want to develop and manage a more efficient workflow, you have to ensure that the overlapping responsibilities don’t hinder the end product of the process as a whole.

SEO Marketing should always be an important aspect of your overall strategy and so should Technical SEO.

Technical SEO

Technical SEO is the optimizations done so a site is ready to be crawled and indexed by the search engine. The optimization can be related to site speed, removing broken links, or making sure your pages are secure. This SEO strategy is one that requires some additional knowledge. If you’ve ever wondered, why is the site not ranking higher than expected after months of doing On-Page and Off-Page SEO, it could be your lack of Technical SEO. If your site has too many issues with Technical SEO can prevent the site from ranking higher. Search engines want their searchers to have the best experience.

Does Technical SEO affect ranking?

Yes, it does affect your ranking. Typically the last thing that search marketers pay attention to, most people assume to be outside the team’s scope. What they don’t realize is that not addressing these Technical SEO issues can result in dips in rankings, crawl errors, and negative engagement metrics. It can even make your site disappear completely from the results pages of search engines. To ensure that you are familiar with what Technical SEO is all about and what you can do to develop an action plan that would prevent your resources from going to waste, continue reading below.

How does Technical SEO work?

You probably know by now that search engines are using several ranking factors to determine what will show up in search results. These include mobile-friendly design, site speed, and security. Technical SEO is an umbrella term used to refer to activities helping search engine crawlers in doing their job and allowing them to index your site properly. In order to help search engines do their job, it is important to understand how indexing really works in the first place. Search engines always change their ranking algorithms. It is even said that Google tweaks its search engine algorithm from 500 up to 600 times every year. As a result, Technical SEO also continues to change to keep up with these changes.

The details might change yet the final goal stays constant and the same and that is to increase rankings I SERPs through server and site optimizations. These activities, once done together with On-Page optimization of non-Technical SEO, can help increase the chances of your site being crawled, indexed, and ranked.

What makes Technical SEO different from the other strategies?

You can consider Technical SEO as everything and anything you can do to increase rankings outside of links and content. It is what makes it different from Off-Page SEO and On-Page SEO.

A quick overview of the different SEO strategies.

• Off-Page SEO involves acquiring high-quality links through guest blogging on sites with high authority, media pitching as well as other things that create external links back to your site.
• On-Page SEO refers to all the things on the front end of your site that increase search ranking, such as internal linking, image optimization, and content formatting practices.
• Technical SEO includes server and site optimizations built into the architecture or code of a site, from site security to meta tags.

What is On-Page SEO

On-Page SEO is the ongoing process of optimizing the individual web pages within your site in order to get a higher ranking in the search engines. A higher ranking will result in more site traffic. On-Page SEO optimization can be a very complicated process. This doesn’t come as a surprise, especially because Google’s algorithm considers more than 200 factors when ranking sites. All this means is that there are now many elements to optimize to reach your desired ranking. If you want your online visibility to improve, it is important that you understand what On-Page SEO is all about.

What does On-Page SEO mean?

On-Page SEO is the optimization that you do within your site. When it comes to On-Page search engine optimization, your main goal is to make your site more valuable and usable to users in order to increase your visibility and rankings in search engines.

Why is On-Page SEO important?

On-Page SEO is important as it results in higher search rankings, more conversions, and increased site traffic. This SEO strategy takes a long time but is worth it. Although it takes time to see the results of On-Page SEO, once your SEO strategy starts working then you will be rewarded. With an organic boost from the search engines, you can expect to see increased sales, site traffic, and higher rankings for your months of hard work.

What are the On-Page SEO ranking factors?

As far as On-Page SEO is concerned, there are various ranking factors that should be considered. Your goal must be to ensure that all of these factors have been properly optimized. You should take your time to optimize every single one of these factors so that you can improve your site rankings. And staying on top of your On-Page SEO will make your site harder to beat and more competitive.

The following are the On-Page SEO factors that you need to focus on:

• Mobile-first design
• A header tag, Title tag, Alt tags
• Proper URL
• Meta description
• Keywords
• Optimized images
• Site Content
• Internal linking

How is On-Page SEO evaluated?

There are so many factors these days as these search engines are doing weekly updates it seems. You can choose to use specific SEO software for auditing your site or you could check the separate pages yourself depending on what you want.

Here are a few of the following steps you can use as your basis for On-Page SEO such as:

• Do you use keywords for all pages?
• Do these keywords deliver visitors?
• Do you link your site pages to one another?
• Does your site load fast?
• Do you have fresh content on your site?
• Are your articles over a year old?

However, search engines change these evaluation methods all the time these days.

What is Off-Page SEO

Off-Page SEO refers to all the ranking strategies and optimizations done on external sites that can help improve a site’s position in the SERPs, the search engine results pages. Most people think that Off-Page SEO is only about link building but there is still more to it than this alone. Generally speaking, Off-Page SEO is about promotion methods, with the goal of ranking a site higher in search results.

How does Off-Page SEO work?

For so many years, search engines have been doing their best to look for a way to provide searchers with only the best results. To make this possible, they consider On-Page SEO factors and Off-Page SEO factors. Through the help of Off-Page SEO, search engines understand how the world perceives a specific site. Sites that are useful and high quality are more likely to have backlinks coming from other sites. Additionally, brands will likely connect with and mention these sites on social media platforms. This often results in natural site sharing and bookmarking from searchers that share similar interests. Overall, this is the type of stuff the search engines love.

What are the benefits of Off-Page SEO?

The benefits will have an incredible impact on your site. Doing this properly is one of the best ways for Google or any other search engine to get a measure of your site’s authority. A successful strategy for Off-Page SEO will make site owners enjoy different benefits such as the following:

• Increased rankings – with this Off-Page SEO strategy, the site can rank higher on the search engine results page, leading to more organic traffic.
• Better exposure – when your ranks are higher, it also means better exposure since a site that belongs to the top position will have more visits, more links, and more mentions on social media. This is like an unending sequence of events wherein one thing can lead to another and another and so on.
• Higher page rank – page rank is the number between 0 and 10 that indicates how important a site is to Google. Today, page rank is just one out of 250 factors for ranking that Google uses to rank sites.
• Establish credibility – when Google introduced EAT, or Expertise, Authority, and Trustworthiness… this now plays a crucial role in rankings and has a direct relationship to Off-Page SEO.

Simply put, Google prefers to rank sites that show authority and expertise on a specific subject. One way to ensure that the sites that the algorithms picked up are worth the trust is through the type and number of incoming links.

SEO Marketing Research

There are several steps involved in this process, all of which play a crucial role in their own unique way. Here are the essential steps on how to do SEO that you can follow to ensure the success of your SEO campaign.

• Brainstorm for new keywords
• Do keyword research
• Audit final keywords
• Add meta descriptions
• Focus on writing good content
• Optimize your site pages
• Check your site traffic after 6 months and 12 months

Conclusion

Doing your own SEO Marketing is like doing long meticulous site maintenance. This process is very tedious and the steps above should be repeated over and over every few months. Eventually, you’ll be rewarded by the search engines.