The decentralized browser, Brave, has launched Brave ADs, an option that allows users to get prizes in the form of Token Basic Attention Token (BAT) for watching advertisements. this news was announced on the Brave website on April 24, 2019 yesterday.
From the announcement, Brave Browser users will get 70% of advertising revenue in the form of a BAT Token for their attention to the ads they watch. Brave ensures that they are connected with people who are interested in advertising eliminating costs, and risks associated with privacy, security, and fraud.
The Brave company works with Blockchain consultants, The Giving Block, to provide ad inventory and test use cases, as well as non-profit organizations from the Human Rights Foundation, which can contribute or help through Brave Gifts.
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Brendan Eich, CEO, and co-founder of Brave Software said:
"With Brave Ads, we are launching a digital advertising platform that is the first to protect user data rights and to reward them for their attention. Brave Ads also aims to improve the economy and conversion of the online advertising industry, so publishers and advertisers can develop without intermediaries collecting costs big and that contributes to oversight throughout the web. "
Earlier this year, Brave partnered with the news website, Cheddar, to offer free content to users for three months. It is said that users can automatically access Cheddar Premium content, without doing anything
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In December 2018, the HTC Blockchain mobile phone made Brave the default browser.
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