In the last few years Youtube has seen a massive increase in the number of users and viewers in the platform. With so many different brands and individuals taking up the youtube platform to promote their content and products it has become almost impossible to avoid getting crowded out.

The fundamental aspect which brings out your content to the masses is the way you promote it. A brilliant way to promote your brand on youtube is through Google Ads.

Using Google Ads with a solid strategy can have a massive effect on your subscribers count and will help you reach new audiences which you never could before.

How to get YouTube subscribers with Google Ads?

• Setting up a Google Adwords Campaign

When you know your audience and make amazing videos that give value to that audience, promoting AdWords videos will help your YouTube channel grow.

To help you attract more views and subscribers to your channel, you can pay to run an ad campaign for your YouTube videos via Google Ads. You may create an ad that appears before a video begins or next to a video on your YouTube watch page.

Everything you need to do is develop your ad, set your budget, and target the audience you want. There is no fixed price for an ad to run — and you can change your advertising, targeting, and budgets at any time. You can also finish your campaign anytime you want to.

• Target Audience

When you start your ad campaign, it’s important to identify the audience you want to target. You have four main targeting options:

• Who: Try to choose specific or niche audiences based on ethnicity, language, and interests.

• What: This will help you choose from the topics that are most important to your site. You can use contextual targeting to attract audiences looking for unique content. And pick the video and platform you want your advertising to be seen on.

• When: Decide how much and on which devices your advertisements are seen. When you have a small budget, you can speed up the distribution of your advertisements during the day.

• Where: Define your audience location — country, area, city, or postal code. You can also describe a custom position by radius or place of interest.

• Use the Ad formats thoroughly

You can use YouTube-specific ad formats for your campaign. Such ad formats and interactive apps offer you a range of ways to inspire audiences to connect with your content further.

Bumper Ads

• This ad is 6 or shorter seconds and plays before, during, or after another advertisement. Viewers are not permitted to miss the commercial.

• You pay by CPM (each time your ad is shown a 1000 times).

• Using this model when you’d like a short, unforgettable message to reach audiences widely.

TrueView In stream

• This ad immerses viewers in your material straight away. We will keep watching or slipping it after 5 seconds.

• If a viewer watches 30 seconds (or the entire length, if shorter), or communicates with your ad, you pay.

• Using this style when you want your video ad to show up on YouTube before, during, or after other ads.

TrueView Discovery

• This ad appears alongside similar YouTube videos, on search results for YouTube, or on the web and mobile pages for YouTube.

• When a viewer clicks on your ad and begins watching your video, you pay.

• Use this format to reach out to people when they are searching or browsing videos at moments of discovery.

• Create relevant and effective Ads

There’s no single recipe for ideal video ads, but here’s a few tips to help you make the most of it.

Tell the story- Although Bumper ads are perfect for instant notifications, TrueView advertising can be used for longer narratives.

Display it in several different ways- Create and check numerous advertisements across audiences and apps.

Make a good first impression- Capture the attention of viewers early so they keep on watching.

Drive engagement- Improve brand recognition and commitment through interactive elements.

Get the most out of your material- Create advertising from your most famous videos which integrate clips or concepts.

Provide next steps which are specific- Direct your viewers to take a specific action, such as your channel subscription.

Give the audience time to act- The last 5-10 seconds include an end screen and a strong verbal call to action.

Write a sympathetic title- Title may influence viewers, so take this opportunity to pique their interests.

• Create a robust and relevance strategy

• Attracting the new viewers.

Google Ads can help you increase your view of the channel and watch time. When targeting viewers, it can help you start wide and then zoom in.

• Expand your influence worldwide.

Check your Demographics data in YouTube Analytics to find out where your current audience tunes in. To reach similar audiences in other countries who may also enjoy your platform, you may combine remarketing with regional and language targeting.

• Sell products.

Google Ads can help you sell your products to complement other promotional efforts. You may use interactive elements such as cards that link viewers to items they have already watched, or linked to the video they watch.

• Cross-promotion attempting to achieve new audiences.

If you are working with another channel you can target the audiences of each other. In this end:

• Create a remarketing list of all the participating channel viewers or subscribers.

• Create a list of your existing subscribers.

• Then build a personalized mix of all viewers / subscribers who are not subscribed to your channel.

Conclusion

You must do justice to the amazing content that you’ve created for your youtube audience by promoting it through Google Ads. The extra visibility that Ads give to your videos will increase your organic reach and hence will increase your subscribers count.

Also, with the tips in this article, you can build up your Google Ad campaign with all the options you require. This organization will also help you keep check and adjust your campaign depending on your Ad performance.

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