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LinkedIn Analytics Tools for businesses

Every LinkedIn dashboard section has three insights that need to be understood in order to look at who viewed your profile, posts/articles, and have searched you. It can help you in revealing Business development opportunities, do market research, and lead to better business conversion and conversations. The breakdown of your posts can help you understand the viewer’s work, job, and location. You can use the LinkedIn free analytics tool if you are just starting out. But to gain more insights, create reports for your business’s clients, generate leads, and build your brand, you need to invest in business intelligence and analytics reporting and monitoring tools for better targeting and connections.

The following are the list of the most useful tools which can help your LinkedIn profile with more searches, recognizations, and ultimately more connections in the longer run. 

1.Whatagraph 

Founded in 2015 out of Amsterdam, the business intelligence and analytics reporting platforms automatically convert your website and social media data into visual and readable reports. The service is available on various platforms like Windows, Linux, MAC, Android, and website and was founded by Andrius Malinauskas, Justas Malinauskas, and Tomas Malinauskas. Some of the clients include Fila, Fujifilm, Ogilvy, and Colgate.

Unique features and advantages:

1.Schedule automated marketing reports

You can choose the time period for your automated reports to reach your clients’ email at the time you select. You can opt from five options: Daily, weekly, monthly, quarterly, and yearly periods. You can get executive report delivery summaries.

2.Customize the report for the brand

 You can choose and customize to formulate your logo, color schemes, and send from your domain name. Take the credit by just designing and amending as you like with the variety of templates available.

3.Add your images

You don’t have to find all the Integrations needed, just add the screenshot of the one you have collected. Add a personalized touch by adding your insights, feedback, and suggestions for a tailor-made report. It makes report reading easy for a layman and can help non-technical people get real insights by a single read. Some of the integrations are Adroll, Facebook, MailChimp, SEMrush, Twitter, Snapchat, LinkedIn, Hubspot, and CSV.

4.Include offline information

Insert your custom data and use our infographic charts and reports to form strong and impressive visuals out of mere analytics. You can cover topics like business output, customer acquisition to revenue, and retention rates. You don’t need to build different reports.

Drawbacks

There haven’t been significant complaints, or disadvantages pointed out by the customers in their reports. Some of them are:

1. Certain times there have been inconsistencies with what information is pulled and what is actually available on social media platforms.

2. It doesn’t include the unpopular or very niche-based sources integrations, and it takes a lot of time to pull out the historical data for reports.

3. The price is not suitable for small businesses, and at the same time, features like white labeling and multi-source data widgets are only available for premium plans.

Price Plans

You can try the following plans for seven days free of cost. After that, you can bill on a quarterly basis.

Professional: Suitable for primary marketing data allows 15 data sources per user, priced at $119/month.

Premium: Allows branded white labeling and multi-source data widgets and is priced at $269/month. It can be used for five users for 50 data sources.

Enterprise: Get a quote for allowing custom databases or offline data for specific monitoring of your organization. It can be used for unlimited users, and there are personal onboarding sessions, and dedicated account managers are available.

Customer Support

Customers have reported prompt and helpful feedback and resolution of queries. 

You can get in touch via live support, email, and also get dedicated account managers for enterprise plans. 

Contact helpline number : +1 9292260620

Email: [email protected]

Review and Analysis

Most of the customers have given great feedback on various platforms like G2, getapp, and Capterra. The most talked-about feature of their service was the ease of formulating reports in a few minutes via necessary integrations and helpful templates. The availability of simple infographics and scheduled emails are the most refreshing features. There were few complaints about the price being too high for small businesses. Some features like white labeling and customized names for widgets were also demanded professional plans because these are available in alternative options. Overall, it’s loaded with robust features and a simple interface. 

2.Reportgarden

With the aim of helping Digital agencies. Marketers and business owners Ashok Varma developed ReportGarden.It enables you to customize client reports by specifying the data wanted by them by pre-made templates. It is based out of Hyderabad, India, from 2013. 

Unique features and advantages

Easy reporting: Integrations for over 20 platforms like AdRoll. Google Ads, Facebook Insights, LinkedIn Ads, Quora, and Twitter are available, helping you save time and resources to collect data for your report. Create a dashboard to start the process. It can be used on Windows, Linux, and macOS.

Recently they’ve added new modules like SEO audit, invoicing, and budgeting.

Track your ranking for specific keywords and also your competitor’s position on Google, Bing, or Yahoo on your phone and desktop.

Best budget management system: You can keep a close eye, and track your PPC advertising budgets across various platforms, get notified when you overspend by setting budgets and simultaneously allocate an even budget cycle.

Invoicing module: You can oversee billing data based on a flat fee and Ad-sped percent. It helps you predict revenues, and create reports on invoice open rates and receivables.

Drawbacks

The UI can be challenging for placing new modules and clients on the dashboard initially.

Advanced filtering is sometimes tricky as it alters with the ability to control page layouts and makes it challenging to edit templates as every report needs customization.

The automatic archival of client accounts leads to reaching the limits early and gives no power to the customer to customize or choose.

Price Plans

There is a free trial available for seven days.You can avail a first-time customer 50% discount on yearly packages for the following packages: 

Starter: Available at $125 per month. You can use it for up to 10 clients with unlimited reports and live dashboards.

Professional: Available at $260 per month. Added features include 30 days of onboarding support and a dedicated customer manager for 25 clients.

Enterprise: The price is disclosed upon contacting them. The onboarding support is extended for 90 days with added benefits of custom connectors and 150+ data sources.

Customer Support

You get 24×7 customer support regardless of the time zone and package chosen.

You get online, phone, and support via FAQs available on their website.

Contact number: +1(855) 777 8436

Email:[email protected]

Review and analysis

Overall, the service is a power-packed package that allows you to customize the reports in no time. It’s priced relatively with additional features like budget managing systems and SEO, SEM, and PPC activities management on a single platform. The only shortcomings would be better filtering options and adding more widgets and integrations. It’s been praised and applauded by customers for it’s easy to use interface and comprehensive system.

3.Klipfolio

The analytics and business intelligence software was founded in 2001 by Allan Wille and Peter Matthews to provide a real-time dashboard for various integrations on the web and mobile. It helps in better decision making for more profitability and higher performance. The headquarters are in Ottawa, Canada.

Unique features and advantages

You can use the 100+ integrations and, at the same time, pull data from spreadsheets, databases, and web service applications. From Amazon’s Alexa to Zoho, it’s the collection of the most comprehensive widgets.

Use advanced filters, segments, and automatically created trend lines to create and discover visual data directly spot trends with real-time data availability. You can also compare the data from last month or for the same time the previous year.

Create your custom dashboard with the easy drag and drop visualizations to quickly kickstart the process. You have a variety of options to choose from, charts, bullet cars, and scatter plots as infographic options. Get creative with the existing options or inject a custom HTML, anything which suits your reports.

Solve and execute complex formulas that help you solve data problems with ease, saving your valuable time. Share these solutions with your team or clients via multiple channels also on your TV dashboards or via Slack, setup manual, or even recurring email snapshots.

Clients can also become more affluent with the cryptic data with visuals and live tracking of Klips. It increases transparency and trust.

They offer more than 100 pre-designed templates for quick reports which can be configured in minutes, which can be saved into PDF, jpg, or .csv file format and be presented right on time.

There are also pre-built dashboards and klips.The klips offer 400 individual metrics and visualization, which are added quickly.You need to select a category(options range from Business to social media) and then choose from over the 100 integrations options. The 15 free dashboards are designed to help you soak in as much as possible. It can help you analyze your social media performance to content effectiveness.

The video library and knowledgebase are an excellent resource and reference to extend help to a newbie who doesn’t know the intricate formulas of marketing.

Drawbacks

They could improve the introduction process for a new user to get more familiar with the tool. The method of onboarding new clients can be quite tedious and time-consuming.

Inter-team sharing also requires passwords for protected shared dashboards when strict privacy isn’t a significant concern.

More functionality with the help of using HTML components and populating data. More customization and formats for images in the Indicator logics.

File size limitations with.csv formats and third-party integrations which can be frustrating because it occurs frequently.

Customer Support:

You can contact them by filling a form available on their website, which requires your email ID.

Canada contact helpline:+1-613-233-6149

International contact helpline:1-877-233-6149

Most of the customers have listed the consumer service as a reason for their purchase and have been fully satisfied with the solutions provided by them.

Review and analysis

All of the users have liked their dashboard design as it is simple, easily understandable, and quick to set up. They have also appreciated the Klip creation and variety of choices for them, data sync, and 100+ integration sources. The standout feature would be the data sync option, which allows you access to historical data and lightweight API calls. The support staff is very responsive and resourceful. The customers have demanded a more straightforward onboarding process for a new client, more pre-made design templates, and faster processing for sophisticated dashboards. Overall, the customers feel that their money is being utilized with the report making a subscription, and they have a variety of options to choose from based on their budget and requirements. They offer more than nine plans, customized to add more dashboards at $25 for five extra additions.

To conclude, you must incorporate a proper LinkedIn monitoring, reporting, and analytic tool to help you in better report formation. It can help you gain useful insights about the unorganized data and, most importantly, generate leads that can turn into partnerships. You can strategize and work upon your marketing efforts to do so so that your business doesn’t lose the opportunity it deserves.

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This post first appeared on Social Media Challenges Your Business Must Overcome, please read the originial post: here

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LinkedIn Analytics Tools for businesses

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