For decades, it seems, Blue has been the go-to-color for conservative corporate identities.
Ford, GM, IBM, American Express, GAP, Dell and Wal-Mart are just a few of the most familiar examples of those who embrace blue as their hue of choice.
But why do corporates opt for blue color as its identity? Blue is by most accounts the most universally appealing color.
It has a positive association with clear skies and the open sea that lend it a calming character.
In Corporate Identity, blue represents a safe, conservative choice, liked equally by both men and women.
Blue presents and image of stability, dignity, confidence and suggest the strength of institutional power. Its association with these venerable qualities have helped establish it as a non-controversial choice for corporate identity.
Ford, GM, IBM, American Express, GAP, Dell and Wal-Mart are just a few of the most familiar examples of those who embrace blue as their hue of choice.
But why do corporates opt for blue color as its identity? Blue is by most accounts the most universally appealing color.
It has a positive association with clear skies and the open sea that lend it a calming character.
In Corporate Identity, blue represents a safe, conservative choice, liked equally by both men and women.
Blue presents and image of stability, dignity, confidence and suggest the strength of institutional power. Its association with these venerable qualities have helped establish it as a non-controversial choice for corporate identity.
