For every deal, there’s a price to pay. (Do Jun)

Don't trust anyone. Don't open up to anyone. If you do, it’ll end up becoming nothing but your weakness. (Chairman Jin Yang Cheol)

The two things that a fighter has no use for are his appendix and compassion. Sympathy! You cannot afford to drag such useless emotions to a war. It’ll only weigh you down. (Chairman Jin Yang Cheol)

For rich people, security is as important as the rate of return. (Oh Se Hyeon)

A man who manages his family well does business well, too. (Chairman Jin Yang Cheol)

New businesses always need new land, and Money is bound to gather in that place. (Oh Se Hyeon)

Do you know why you must be careful when you spend someone else’s money? The money I gave them isn’t the reason they must listen to me. They have no choice but to do as I say because I have leverage over them since they received money from me. (Chairman Jin Yang Cheol)

If a businessman sits in a safe zone and doesn’t budge, his butt will rot. (Chairman Jin Yang Cheol)

Righteous management? To me, money is righteousness. (Chairman Jin Yang Cheol)

Everything in this world comes with a price tag. There is no noble value that can't be converted into money. (Oh Se Hyeon)

The romantic Korean notion of ‘job for life’ won’t fly in the international market. (Oh Se Hyeon)

When you offer a deal, it means there’s a condition. (Chairman Jin Yang Cheol)

Understanding people is the number one rule in investing. (Do Jun)

Do you know who the most dangerous investors are? People born into money who never experienced failure once, and therefore can never even imagine that they could be wrong. (Oh Se Hyeon)

How to invest. Understanding the market means that you understand people. (Do Jun)

I don’t need money. Once I am old enough to use that money, its monetary value would have dropped. I’d like land. A place with lots of plants and trees. (Do Jun)

A way for a shimp to beat the whales. It’s to make the shrimp bigger. Then it won’t die in the midst of a whale’s fight. If you do not give up, time will be on the shrimp’s side. (Do Jun)

Risk management is crucial as the administration is nearing its end. (Lee Hang Jae)

Revenge isn’t for those who have been wronged. Only those with power can take revenge. (Mr. Kim)

I was taught to always stop fights, but strike a bargain. (Do Jun)

Do you know when people become desperate? When they have no plan B. (Jin Dongki)

Let’s not live in torment over some money. (Hyeong Jun)

Let them do the work. But never trust them. (Chairman Jin Yang Cheol)

Don't you know who I love most out of all my children? It's Soonyang (Chairman Jin Yang Cheol) 

To you, it’s just enough time to start dressing differently for a new season. But for poor people, they’ll become poorer by the day at an accelerating rate. Poverty has compound interest. (Do Jun)

The rationality of the human mind always tells us to focus on the satisfaction we have. But desire always stands on the side of the things we could have had. When desire is defeated, it turns into anger and pulls the bowstring tightly. When the arrow leaves the bow, it flies over to the target without hesitation. And that target is always one’s self. (Do Jun)

You should take responsibility, don’t you think? That is what a real adult ought to do. (Chairman Jin Yang Cheol)

People no longer buy what they need. They buy what they want. (Do Jun)

People who dare to say love is an invaluable thing are people who  are like thieves that love free things. (Oh Se Hyeon)

If you can't buy happiness with money, then it’s because you don’t have enough. (Oh Se Hyeon)

Since the financial crisis, everyone’s been talking about sharing the pain. But they aren’t the ones who caused this pain. Why are the powerless citizens the only ones suffering? (Do Jun)

Those who are blinded by greed can’t differentiate between prey and bait. (Do Jun)

Greed always clouds your judgment. (Do Jun)

You’re one with worldly desire but not so deep pockets. (Oh Se Hyeon)

People are so strange. They feel a sense of incongruity because of people like us. So what? Is that our fault? It’s their inferior complex. (Kim Tae Young)

Life is such an interesting game. You can never predict anything. (Mr. Kim)

You can try to live until you’re 100. But that ‘next time’ will never come. (Chairman Jin Yang Cheol)

I don’t start a fight that already has an ending. (Do Jun)

This lifetime isn’t an opportunity for me. It’s a miracle. (Do Jun)

It’s not over until it’s over. (Do Jun)

When two coincidences overlap, is that still a coincidence? (Chairman Jin Yang Cheol)

The most pointless thing is to worry about celebrities and rich people. (Seo Min Yeong) 

The main cast of Reborn Rich:  

Song Joong-ki as Jin Do-jun / Yoon Hyun-woo

Yoon Hyeon-Woo (Song Joong-Ki) is a loyal employee of Soonyang Conglomerate, but he is treated like a servant by the family that owns the company. He is framed for stealing money by the greedy family and shot while traveling abroad. Hyun-Woo miraculously survives and wakes up in the body of Jin Do-Jun (Song Joong-Ki), the youngest grandson of the family. He decides to use this opportunity to get back at the family and take over the company.