By Guest Author(Gajendra Singh Rathore) Google Tag Manager is a free tool provided by Google that helps webmasters to manage tags on the website. Before GTM, webmasters require hardcoded implementations of events, tags, and custom codes that are insecure for the website code. Moreover, adding custom code requires professional web developers to ensure no code is affected by the implementation of custom tags and code. With GTM, this check is removed, and the webmaster gets the complete capability to integrate tags, events, and codes without hardcoding them in the website.…

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