The economy can be unpredictable, and a Recession cannot be completely ruled out. During these periods, businesses must prepare to weather the storm and minimize the damage to their operations. While many companies may resort to downsizing or cutting costs, there are more effective ways to survive a recession than this. Here are some strategies businesses can implement to survive an economic downturn. Invest in Marketing During a recession, businesses may experience tight cash flow; however, this doesn’t imply that they should halt their product or service marketing efforts. Instead, companies should explore alternative, more economical methods of promoting their

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