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Content Marketing is a key activity in any business’s digital marketing strategy. It’s also a time-consuming job that requires creative thinking and fresh content to stand out online. Content marketing also involves multiple processes which include actions by several people. Higher management plays an important role in setting the goals of content marketing. Other people may plan and do the actual writing of the content. Editing and proofreading can be done by the writers themselves or by an editor. You may even involve a graphic designer to help with creating visuals for your content. Finally, there may be more people

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