In my SEO PowerSuite review, you’ll learn what SEO PowerSuite is, what it does, and how it can help you grow your blog’s traffic and increase your profit.
If you want your online business to earn you more money, then make sure you keep reading...What is SEO PowerSuite Exactly?
SEO Powersuite is, like the name says, a suite of SEO tools that can help you manage all facets of growing a WordPress website:
All four tools are great at what they do, and now I’m going to break each of them down in great detail.
Starting with Website Auditor.
Note, before we begin, do know that the 4 tools of SEO PowerSuite are desktop-based applications.
This means you’ll need to download and install to use them.
I know, it’s kind of a hassle compared to using cloud-based apps, but It’s free, doesn’t take long and you only have to do it once:)
SEO Powersuite Rating Summary
SEO PowerSuite is another amazing All-In-One SEO Software & SEO Tools. It is a set of 4 tools that are desktop-based and each one is intended for individual SEO tasks. Express reporting, includes multiple aspects of SEO, solid research, frequent updates, a helpful team with proficient tips for users, all make it a great SEO tool.
Website Auditor Review: How to Use it to Increase Your Organic Google Traffic
Website Auditor is all about on-site and on-page analysis.
With it you can:
- Audit your entire website or blog;
- Discover your competitor’s keyword and content strategies
- Effectively optimize your content with superb on-page SEO;
- Visualize your website like Google’s crawler-bots do;
- Find your most lucrative keywords so you focus on them.
The first step of course is to launch the tool and plug in the URL you want to analyze.
In my example below, I entered my homepage.
I want to audit my site for errors, so I go Site Structure> Audits, and here’s what the tool shows me.
Green =good
Orange =can be improved
Red = Must fix
Blue = info about the site
The actionable part here are the red warnings. They are priority because by fixing them you can boost your SEO directly.
So, when I click on one of the warnings, it shows me all instances of that particular error across my entire site.
For example I click on duplicate titles error and it shows me all posts with title duplication. Duplicate titles are abysmal for SEO so I want to fix that ASAP.
Quick Note
below every error report there’s an explanation why this is an error and why you need to fix it.
Wonderful feature for newbies who don’t have SEO as part of their muscle memory.
The other side of Website Auditor is its ability to analyze individual pages on a website.
And it’s potentially even more valuable because Google ranks pages in its SERPs, and not whole websites and domains.
For example, I definitely want to rank my KWFinder review.
So I input the URL to Website Auditor, and the most important thing for me to check is how good my on-page SEO is.
So I go to Content Analysis> Page Audit to look for errors and... I don’t have any.
Good job!
I also need to verify whether my page is mobile friendly. Ever since Google switched to mobile first indexing, it’s become stupid not to have a mobile-optimized site or blog.
For example, we know for a fact that Google uses its mobile smartphone bot to crawl, index and rank both mobile AND desktop versions of your site.
So if your site is not in pristine mobile condition, your rankings will suffer.
To check in Website Auditor, go Content Analysis> Page Audit Mobile. And I see that my page is mobile friendly:)
Now that I have on-page in place it’s time to whip out some advanced SEO that can boost me over my competitors
I’m talking about TF-IDF, which is a fancy way to describe a simple concept.
“ If you want to rank, use the exact words your competitors on the first page are using”
So I click on the TF-IDF tab and let the tool do its magic
Again it’s color-coded. But easy to understand and the tool tells you what it do. Green is good, while red means you’ve over-optimized for a word or a phrase.
Orange is clue to add more.
Pro tip:
TF-IDF optimization is like a bottomless well. You can optimize it for days and not be done with it.
Most of the time it’s not worth it.
I suggest you dedicate a 60-90m time chunk per post and do as much as you can.
You’ll get better results overall, and you won’t waste precious time.
Before I conclude my Website Auditor review I wanna to show you one more awesome feature.
Site architecture visualization
This awesome tool shows you visually how your site is interlinked. It shows you click depth for each of your posts and pages.
Click depth is how many clicks it takes to reach a page from the site’s homepage. And a good site structure is one that keeps all pages within 3 clicks deep.
Pro tip- If you notice important pages too far away from the homepage, then that’s usually the first thing to fix.Because, as you’ll find if you try this, the closer you bring the page to the home page the higher and faster it starts to rank.
In fact, it’s one of my hacks I use when I want to get a quick bump in rankings.
The easiest way to boost the page like that is to republish it under today’s date. That way it will immediately jump to the top of the homepage.
Website Auditor PROS
Website Auditor’s free version comes with unrestricted access to all of the tool’s features.
This is such a breath of fresh air. Especially when you compare it with pretty much any other program that gives you a glimpse of what it can do;
and then forces you to pay if you want more.
I talked about this above, so I won’t repeat myself. I will say though that you shouldn’t miss out on this tool.
From my internal testing, this does move the needle, especially on terms where I’ve been stuck for a while and where even new backlinks seemed ineffective.
Fixing website architecture is my favorite SEO hack. It allows me to rank for competitive keywords that otherwise I’d have no realistic chance to rank for.
Why does it work exactly?
Fixing site architecture is cleverly skewing internal linking patterns so that maximum Page Rank flows to my money pages.
That is why it works as it’s effective replacement for external backlinks.
Site Auditor helps me in three ways.
First, I can see which content is more than 3 clicks away from my homepage.
If it’s an important page, I know that by bringing it closer to my homepage will give it an instant and significant rankings boost.
Second, I can see which pages are orphaned or underlinked, so I can go and add links to them.
Thirdly, I can also see which pages of my site are the most authoritative.
Those are perfect candidates to send link equity from them to weaker pages that I want to boost.
Pro tip: use visual representation to quickly visualize your problems. I mean, maybe your site architecture is really good so then you know you can focus on other areas of your business.
This feature is irrelevant to me because I already know all this stuff. But, every recommendation Website Auditor spits out is followed with a solid reason why you need to do it and how it helps your SEO.
This is so helpful and that’s why I recommend SEO Auditor to newbies who maybe never audited their sites before and are clueless where to start.
I never use this feature as I like to write my content in Google Doc, and then edit it within the WordPress editor.
But if it’s easier for you to follow instructions by looking at them directly within Website Auditor, you can.
Website Auditor CONS
Whenever you fire up the tool, there’s an update to sit through.
It doesn’t last that long, usually 1m. But it gets frustrating, and especially annoying if your internet connection is weak and slow.
If you never used any SEO tool before and you start with Website Auditor, be prepared to be shocked.
The tool is jam-packed with features and while that is a good thing, it takes some time getting used to it.
I mean really slows it down to the point of being unusable.
However, I discover that it’s only like that the first time. Once the program is installed and activated, it starts to perform much faster and speed problems virtually disappear.Rank Tracker Review- Premium Keyword Rank Tracker?
Rank Tracker is a special kind of tool. The kind that once you start using it, you have a hard time prying yourself from it.
It’s so addictive because it lets you have crucial data in a visually appealing way.
It’s fun to use, especially if you’re an SEO junkie.
First, start the tool and enter your domain. in my case it's obviously going to be emarketinghacks.com
Then you have the option to connect your Google Analytics and Google Search Console with Rank Tracker, and import keyword data directly into the tool.
I suggest you do this but here, for the sake of example I will skip and enter my target keywords manually.
Once done, click next and wait a few minutes till the tool populates itself with data.
How to Use Rank Tracker to Improve Your Rankings and SEO.
#1- Reveal KD
KD stands for “keyword difficulty” and it’s great that Rank Tracker shows you this crucial data.
It’s info that helps you focus on keywords you know you're nearly ranking for;
versus focusing on keywords where you see you won’t rank in a million years.
To enable it in Rank Tracker go and click “edit visible columns” and select “keyword difficulty”.
Pro tip- Rank Tracker also shows you the number of searches keyword gets per month.
Use that data to make better-informed decisions on what keywords you’ll try to rank for.
The best ones are those where you’re close to rankings, your competition is weak, and search volume is high.
All of that and more you get by using Rank Tracker.
#2- Track SERP Features
Image carousels;
Videos carousels;
Featured snippets;
PAA boxes;
Knowledge panels
Ads
Etc...
Google nowadays shows a bunch of SERP features and these are pure click stealers for anyone other than Google.
Meaning that if you see a keyword that has a tonne of SERP features clogging the SERPS, it’s best to avoid it.
Because, even if you rank, you’ll hardly get any clicks.
To enable SERPS features monitoring in Rank Tracker, go “Edit Visible Columns> SERP Features.
#3- Track Local Rankings
Local SEO is all the rage right now, because folks have finally discovered it’s much easier to rank in local SERPs than in Google’s global search.
But just like with normal SEO, you need to know where exactly you rank, or you simply won’t know whether your strategies are working or not.
Rank Tracker lets you be hyper-local with your rank checking
To use the feature, go to Preference> Preferred Search Engine> Custom.
Then fill in data based on your specifications.
#4- Track YouTube Videos
Rank Tracker lets you monitor YouTube video rankings in both YouTube and Google. To enable this feature, go Preference> Alternative URL’s and add your video’s URL.
Then next time Rank Tracker refreshes its data, it’ll show you ranking for the YouTube video you added.
#5- Automated Reporting With Rank Tracker
Want to set up RankTracker so it automatically sends reports directly to your inbox?
If yes, simply go Scheduler and Alerts > add new> check search engine rankings.
Then click next and set the rank checking frequency.
Since Google’s SERPS are highly volatile, it makes no sense to check daily, or even weekly. Once per month is the optimal rate.
Rank Tracker Pros
I’ll be brief because I believe my data analysis from above said it all.
Rank Tracker is a superb tool .
Not only does it let you track unlimited keywords and 100 pages deep in Google’s SERPs. But it also lets you get hyper-targeted in local search and it delivers useful SERP data most other SERP trackers hide from you.
It also lets you track YouTube video rankings which is a blast of a feature if you’re dabbling with video marketing.
Amazing, and all this from a tool that’s only part of the set that is SEO PowerSuite.
