We love ourselves a new beauty product, and let us tell you there have been some cracking haircare launches recently, helping you to achieve everything from sleek and shiny blow dries to bouncy and defined curls and coils.To inspire your wishlist, beauty journalist and hair expert Keeks Reid shared some of her favourite new hair products in a recent appearance on This Morning, to help you nail good hair days for the foreseeable.

While some of the hot new launches she recommended are now out of stock (JVN Hair, we’re looking at you), you’re going to want to add the rest to your online shopping basket, stat… ARKIVE The Prologue Hair Primer, £13 here Founded by legendary celebrity hairdresser Adam Reed, ARKIVE is universal haircare for everybody.This blow dry spray protects against heat damage and is a memory maker, because "it's going to make your style last so much longer," Keeks explained.

Plus it smells incredible, thanks to the notes of green tomato and rhubarb. Delicious. Andrew Fitzsimons Virgin Repair Moisture Mask for Damaged Hair, £13 here The name may have sent This Morning hosts Phil and Alison into fits of giggles, but Virgin Repair is referring to your hair strands here.

All of Andrew Fitzsimons’ products contain a bonding complex to strengthen your hair and improve its elasticity. "A lot of people think that they need really strong proteins and a lot of moisture if they've got damaged hair," Keeks told viewers. "This is quite gentle but it's still got proteins and ceramides, which lock in moisture." The Ordinary 4% Sulphate Cleanser for Body and Hair, £6.80 here Cult skincare brand The Ordinary recently branched into haircare with three new products: a shampoo, conditioner and scalp serum.

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