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Editor's Pick: Honesty Proves Best Policy for Closing B2B Deals: Study

Honesty Proves Best Policy for Closing B2B Deals: Study
David Jones
Apr 23, 2018 11:25 AM PT
Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicates the poll of more than 650 technology vendors and buyers. [More...]

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Editor's Pick: Honesty Proves Best Policy for Closing B2B Deals: Study


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