There's so much information on the Internet that teaches you how to sell your digital products, how to backend sales and follow up with your customers. This post of Email marketing tips is no different, except you’re going to discover 4 lies email marketing gurus like to tell.
I have been on several email lists for years. Few have fantastic subject lines, gives out great information, but many have lied to you! They aren’t telling you the real story. How do they do this? They leave out important information and never tell you about it.
Okay that was a freebie. Here are the true lies guru’s like to tell about email marketing.
Lie #1: The Follow up. There are a lot of new email marketers that don’t know they can move prospect to a different list which is called “the customer list.”
Here’s the scoop; when a prospect purchases a product from you that you have on your general list, you need to move them from that list over to a customer list. The reason for this is- they may purchase more from you. Think about this for a moment…
They trusted you enough to purchase you’re product. If they like the product well enough they will purchase more. Moving them over your customer list, you can follow up with emails asking them how like your product, what would they change if they could and so forth. Then you can pitch them with more relevant offers that you create.
There are two ways to move a customer. Either you do it manually inside of your autoresponder system or the new customer does it for you. Let’s focus on how to get the customer to do it for you:
When a customer purchases your product they are taken to a pay processor like paypal where they actually make the purchase. Then they need to click a button that says return to merchant. Here you can redirect them to a page that has a new list form on it. This will look much like a squeeze page with simple instructions. “Enter your name and email address in the form below and you will receive future updates to this product.” At this point there is nothing for them to do but subscribe to your customer list. They haven’t received your product yet and let me tell you, they want what they just paid for so they are going to do whatever you ask them to do at this point.
So what makes this a lie? Ben Settle has never taught this to his general list. He probably does if you subscribe to his psychical email newsletter “email Players club,” which cost $97.00 a month. Listen when a guru doesn’t at least mention a good tip like this it’s the same as lying.
Lie #2: Double Opt In. For the last couple of years list owners have been trying to make the process of getting on their list as simple as possible. Email marketing guru’s have always taught that you need to have a list subscriber double opt in which means after subscribing they need to go into their email client, find your email and click a link inside the email that shows they really want it. This isn’t a lie but what you don’t know is most don’t do it. For instance I recently registered with a well respected Internet marketer’s new list and it was a single opt in list. This Internet marker has created over 5 email marketing products since 2000 and in all of them he taught and instilled in his readers minds that double opt in is the only way to run an email marketing business.
Lie#3: The Money is in the list. Here is another lie guru’s like to tell, the money isn’t in the list at all. It’s in the relationship you build with your list. In order to form a relationship with a list you need to things:
1. Quality Content + interaction with subscribers i.e. ask questions, take surveys, contests, etc. and
2. Get as many of the right people onto your list, while keeping as many of the wrong people off your list as possible.
Lie #4: Size Matters. Okay, stop giggling class is in session, darn it! The last lie I hear email marketing gurus tell is that you need a huge list. Some even mention I won’t joint venture with anyone with a list smaller than 50,000. I have lists that have had less than 300 subscribers and won big affiliate contests and whoop the snot out of some of the top guru’s in that niche with smaller lists. How? Because some of these gurus send offer after offer to their subscribers and never really form a relationship. Think quality over quantity.