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After creating a site, the job of a webmaster is to get it ranked in various search engines. Now to achieve this goal, he thinks of search engine optimization (in short SEO). The reason is he has read and heard about SEO’s power to rank a website. Advantages and disadvantages of SEO You may know the web is full of contents about the benefits of SEO. Hence, a website owner is forced to spend the major part of his time on improving website SEO. He focuses on building all kinds of links (both do follow and no follow) by visiting