The changing approach to reach the target consumer, has not changed the value for blogging. Despite the emergence of new content formats and features, your blog remains central to effective content marketing.

Also known to be number one in generating organic traffic. It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.

We do recognize the amount of time and hard work which is required to consistently provide valuable content. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.

Listed below are the reasons a blog is still critical to lead generation through content marketing.

People Want Answers and Advice

The majority of individuals faced with a problem turn to the web in search of information or a solution. Your blog is an important place to offer information and answers during initial awareness and consideration stages in a buyer’s investigation.

Your blog is also the best place to deliver advice to people facing problems that your company addresses.

You Can Drive Conversions

If your information is valid, it sets up a call-to-action for a solution. Precise blogs with accurate, in-depth information demonstrate credibility and authority on a given topic. As a result, you earn trust with someone uncertain about how to resolve an issue initially.

Your blog content guides the reader through the discovery phase of problem-resolution. Toward the end of your post, a well-executed call-to-action(CTA) points the reader toward the next step of the journey.

Depending on the situation, the CTA could drive downloads of more in-depth whitepapers or case studies, or connect to a landing page where you provide specific solutions.

Google Loves Freshness

Fresh content is a major factor in Google’s search engine results placement (SERP) algorithm. Since your main website pages are typically static, a business blog is the best on-site strategy to post fresh content consistently.

Writing two to three new blog articles each week offers Google, and other search engines, fresh, relevant content to scan when they crawl your site. A diverse range of topics also expands your reach in user searches.

You Achieve Engagement

As your website pages are one-sided, your blog is the best on-site platform to invite conversations with prospects.

Do this from your social media platforms. However, make sure you have the time to contribute to these areas. A lack of presence & interaction on social media when people do engage with your content can have a negative influence.

You can enable comments on your blog to gain feedback from readers and to allow you opportunities to respond to any questions or concerns.

Blogs are Inexpensive

Compared to traditional media advertising, blogs are very inexpensive to operate.

You already invest in the technology infrastructure, such as servers and software, so it is only a limited additional investment in that area.

The allocation of people or contract fees to content creation is moderate. Plus, the content can live indefinitely on your site, allowing for an extended life span.

To Conclude

Integrating videos, graphics, white papers, case studies and other content formats into your Marketing Strategy is wise. However, the major benefits of a blog in lead generation, prove it remains central to your content marketing strategy.

It is simplest way to voice your brand, and with consistent effort you will be able to reach the right target audience.

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