Introduction
In the customer buying journey, every element of your online store matters, none more so than the Checkout process.
It’s the juncture where visitors become customers and decisions turn into transactions. It is the final touchpoint between a customer’s desire to own a product and the sale.
An optimized, user-friendly checkout process is essential to the success of any online business.
According to Statista, 70% of online shopping carts were left unfinished, resulting in cart abandonment.
Magento 2 guest checkout emerges as a functional feature to enhance user experience, especially for occasional customers or one-time buyers.
Enabling Guest Checkout in Magento 2
To enable guest checkout in Magento 2, follow the steps mentioned:
- Using your credentials, log in to your Magento 2 admin panel.
- Click on stores to expand the side panel and select Configuration
- Expand sales and then select checkout
- Adjust the default “yes” setting in Guest Checkout to your preferred option.
- Then save configuration
Benefits of Magento 2 guest checkout?
Magento 2 Guest Checkout is about simplifying the checkout process and, in turn, boosting your conversion rates.
Here are some benefits of implementing guest checkout on your Magneto website:
- Reducing Cart Abandonment: It simplifies the checkout process, significantly lowering the risk of customers abandoning their carts due to a lengthy registration process.
- Enhancing User Experience: It prioritizes user experience by making the checkout journey smooth and enjoyable, encouraging repeat business
- Catering to Various Customer Preferences: It acknowledges that not all customers want to create accounts, catering to those seeking one-time purchases and easing the process for first-time visitors.
- Data Privacy and Security: It provides an option for customers concerned about data privacy by allowing them to complete purchases without sharing excessive personal information.
Conclusion
By implementing the above steps, you will be able to set up guest checkout on your Magento website. If you want the setup to be done for you, feel free to reach out to us and our experts can help you
