The Apple iPhone and iPad apps continue to drive in more developers for the platform due to the profitability of the iPhone/iPad app market.Currently, there are 4 times the number of iOS developers as there are Android developers. So for the large number of developers who are looking to strike it big on the popular iOS app market, here are some important points to help you promote and market your iOS app/game in the Apple App Store.
How to Promote iOS Apps:
I know you have already created an amazing app for iOS. Now it’s time to do some smart work and let people know about your app to make it go viral.
- Submit For Reviews
Getting your app/game reviewed is a must for developers willing to promote their app. Major app review sites like Reviewlancer , MobileStartupz.com, 148apps, AppStoreApps.com, and App Safari are some good options to consider.Submitting to review sites will provide your app with some initial publicity, and if your app is really good, these sites will also help you get noticed in the app industry.If you have developed a paid app, make sure you add a redemption code so that bloggers can download your paid app for free and write a review.
2. Social Networking
Post about your app and announce it to your friends, family, and associates across some of your popular social network accounts like Facebook, Google Plus, Twitter, LinkedIn, etc. Submit your iPhone/iPad app to social media and bookmarking sites like Digg, Stumble Upon, and Reddit.
3. Create Website
Create a new website with a relevant domain name and SEO optimized keywords.Include some video descriptions about the app and screenshots to make the consumer become aware of its features and usefulness.Collect relevant customer feedback and provide forums for user queries.
4. Promote Through Free Content
Promote your app through blogs related to mobile apps or technology. You can even promote it through startup communities.One such free website is MobileStartupz.Com where a startup community votes on and ranks apps submitted every month. MobileStartupz is a good option if you have multiple apps for different operating systems. They also accept Android, Windows Phone, and Blackberry apps.
5. Search Marketing
There are many search marketing engines. Some of them are:
⦁ Google AdWords
⦁ Yahoo Search Marketing
⦁ Bing Search Marketing
⦁ Baidu Advertising
⦁ Yandex Search Advertising
They all offer keyword related advertising which you can use to promote your app.Select the appropriate keywords/budget and direct the ad to your Apple App Store link.
6. Forums Creating
a forum for your app’s users helps you to retain your customer base. It also lends credibility to the app’s stability, development, and customer support.Create an active forum for your app in your app’s website.Also, it’s a good idea to make a Facebook page for your app to get additional feedback and further connect with users.