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Be Smart and Get More Downloads For Your App To Reach Audience Of 1 Million

Android. There’s no reason to dislike this platform. It is easy to use, customizable and available not on your smartphones or tablets but also on smart TVs and smart wrist watches. With the latest Android update ‘Oreo’ on 21 August 2017, Android programming continues to improve.
So, you have finally built an Android app, and are ready to introduce it to the world? Congratulations. After uploading it to Google Play Store or Apple App Store, you go one step further and share it on your Facebook page. You feel you just hit the jackpot. The next day, you would like to see the number of downloads. You would be surprised to see that only ‘5 downloads’ without any single android app review in the mobile app store… What are you doing wrong?
One million app downloads! That’s where the party starts for the app developers. If you don’t market your app to the specified audience, then it will be lost in the sea of other apps. I have seen a lot of app developers who have spent a large amount to market their product but have failed very badly.
I would like to share 6 techniques to promote your app. The list is not in an exact order, so just pick the ideas that suit your marketing plan.

Create A Crash Free App:
Most of the app developers overlook the occasional app crash. If your app keeps on crashing every time when the user installs it, then they will give up your app, not only uninstall your app but also give a negative review on mobile app store as well.
The best way to overcome such issue is to use a crash reporting tool that enable you to get access to more information. When your app crashes, it captures the full stack trace so that you can see the line numbers and file names that have caused the issue.
The Crash reporting tool is easy to set up and works automatically without requiring you to write any sort of additional code. You can also get informed of all the similarities between the previous crash reports.

Try To Make Tempting App Icon:
Your design is the representation of your app. Your app icon is probably the first thing that others see in the mobile app store. It is very important to select a design that pop out as eye-catching, and also it gives a clue to users what they will find after they install it.
Try to make the icon straight forward, not to make it too flashy. It is said that ‘Simplicity always works’, so try to avoid using photos and more colors. Make random sketch designs on a piece of paper that give you ideas before finalizing your app.

Use Eye-Catching Pictures And Videos:
Another aspect that defines your app is how you present it to Google Play Store. Use the best collection of images, screenshots and videos that highlight the features of your app and encourage users to download it.
Photos give user the idea when he first finds you in search results. Try to use screenshots that contain various aspects of your app. Use captions and arrows to show people what they really do with your app. Try to focus on the most ‘needed features’ of your app. Give an idea to others that why your app is better than others.
If you have got the necessary tools you can create a subjective video for your app, also you can hire an agency that do this task on your behalf. If possible try to add subtitles in other languages to reach far out that will increase your download rate.
Ask Others To Give High-Quality Reviews:
Raising your app’s store visibility is the only way to get more downloads. Once a user finds your app on the mobile app store, you need to convince him that the app is reliable and valuable to use. That’s why the reviews come in handy.
High-quality reviews that give a positive picture of the user experience will create your brand credibility and encourage others to download your app more. It also gives a positive signal to the mobile app store to increase your rankings.
Most app users rely on the people reviews and their opinions before installing an app. If you have got low reviews or ratings, then you will get a negative response. So, Get app reviews from a reputed company that provides positive reviews and ratings. Their quality services can help you to avoid various difficulties and save your valuable time.

Try To Focus On Content:
Every business today, promises to its users by using attractive content that acts as a PR of your app. It may be an article or a blog that provides an introduction to your app. Try to post the written content to marketing sites to get greater external links.
The developers must create a blogger site that focuses on blogs, info-graphics, and third-party reviews. Try to highlight user’s typical challenges while considering your app. Try to write a content that helps them in answering frequently asked questions (faqs) and last but not the least how your app will solve their problems and needs. Important things to track your content strength:
Number of social shares
Number of organic referrals

Increase Your App Keywords Coverage:
Your app description must contain keywords that make your app searchable on mobile app stores. Let say your app name is ‘cooking tips’, try to use word ‘cooking’ 3-6 times in the description, and also tips at least one time.
The best way to search keywords is by searching them on Google Adwords keyword tool. Try to use those keywords that have very low competition, try to use long tail keywords if possible. Add keyword in the title as well to gauge your targeted audience. Take time to search such keywords that tend to get more traffic.

Final Thoughts:
In today’s competitive world, it has become difficult to find great innovative app promotion tips that give actual results. So, there you have it, the above mentioned 6 points will help your app business to grow more than 1 million downloads. All methods can be implemented on every kind of app, without restricting to any certain genre of app.
Everything is always easier with money, there are some ways that will surely enable you to get more downloads for your app. If you work accordingly to the tips, you will see a clear difference in downloads and mobile app store rankings. Try to update app description with time and put your brand at the front of the pack. Which of the above mentioned tips resonate most with you? Let us know by sharing your comments.

This post first appeared on Review Exchange, please read the originial post: here

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Be Smart and Get More Downloads For Your App To Reach Audience Of 1 Million


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