Yes, my friends, at the end of February Google released an update for PPC / Google Sponsored Ads / Google Ad-words, they are all the same. The "complete and permanent" implementation ends on February 22, 2019.

The update has been confirmed by several resources, and I also searched for the same things and came to this conclusion. Google has removed all ads on the right side in SERP (search engine results pages)

Now the sponsored ads will appear only in the first three positions and if the keywords have good searches or market demand, then the number of results will be four instead of three. In addition, the ads shown at the bottom will be the same; There is no change in that.

Impact on users and sellers:

For the users:

Nothing changes many times, they won't bother about it. However, this time the blank space on the right side will be used for product listing (PLA) ads or knowledge graphics that Google presents again.

For sellers:

Those who are making paid advertisements, changes to put in the eye of the target audience are reduced compared to the previous listings. However, for the e-commerce platform, it is a better opportunity to display your products more accurately.

Marketers who are doing SEO - Search Engine Optimization, due to the increase in the number of ads paid at the top of the SERPs, result in less space (since the user has to scroll more to see the organic result) due to paid ads, then Google Map Listing, then the organic result begins. Therefore, marketers must focus more on organic SEO. Now the main challenge will be in SEO companies to rank the website in the Top 5 to get the optimal result.

Conclusions:

Google has removed paid ads lists from the right side. The reason may be due to a low CTR. The ad could be generated under click through Fees. However, now that the ads on the right side have been completely removed, more competition will be generated for the ads to appear at the top of the SERPs. The offer could be too high for industries such as financial sectors, real estate and many more. This mite can also increase the demand for SEO, since paid advertising will be more expensive compared to organic.

For organic SEO, it might be more difficult to rank the website at least in the top 5 to boost traffic on a particular website. Even so, most of the time, for services, people consider the organic result instead of payment. Users are very aware and know the difference between paid listings and organic listings.