The Anatomy Of Internet Marketing - Make Money Online basics. Internet marketing has been getting a lot of attention lately. This is because companies have realized the huge potential of online marketing that is as a result of increasing penetration of the internet. Also, companies get to use two simple internet marketing strategies of communication; One-To-Many Communication e.g. use of Facebook and Twitter. One-To-One Communication e.g. use of directed emails. The use of the internet as a medium of marketing has experienced tremendous success due to the many advantages it offers over other forms of marketing. Let’s explore some of them.