Vertical networks are specialized ad networks which work with Publishers catering a specific niche. It is non-generalized, having low global reach but high reach on a target audience. It is also known as “known buy” as advertisers know specifically whom to target. Vertical ad networks will be able to yield higher eCPMs for publishers because the advertisers they work with the value of their audience more.

Choosing the Right Ad Network for Your Educational Website

Providing digital advertising solution for education marketers is a tricky task, can be done by following the list below:

• Checking other websites from the same niche to see how these websites are performing. Customer feedbacks & user testimonials with a good reputation.
• An ad network that uses high-end technology, has quality & prompt customer service & supports a large number of Ad Formats
• Testing of 2-3 similar low budget ads.
• Ad network giving the best value for money.

10 Best Education Ad Networks for Publishers

Here we take an in-depth understanding of the best educational ad networks for publishers which can give you additional Revenue. Also, feel free to share your recommendation in the comments if you think we are missing out on some niche educational ad networks.

Edugram

EduGram is the first international affiliate program for educational traffic monetization which started in 2011. It offers opportunities to earn educational traffic globally. Anyone with an educational website or a website that has student traffic can use EduGram for better CPA & revenue shares.

Features:

There are several targeted offers with wide GEO. Different tools used for analytics are table with incomes, orders, transfers and applications, Detailed list of orders, Graphs and Postback. Unique promotional materials are also provided with Referral links, Banners, Buttons, Widgets Landing pages, List of keywords, Order forms, pop-ups, Separation over streams.

Media.net

Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply on over 500,000 websites & its platform & products are licensed by some of the largest publishers, ad networks & other ad tech companies worldwide. By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the second largest contextual advertising business worldwide. Contextual advertising is a very effective advertising technology involving customized ads according to site content, making them relevant to the users’ interests. Media.net’s contextual ad capabilities are complemented by unique native ad design. Quality of ads are high and various optimization techniques will help to make a significant amount of revenue from hosted ads. If any website receives good traffic from tier-1 countries, mainly the US and UK, there are good chances to earn more with the Media.net ad program. This is because of the high bids for keywords from these countries and the traffic from there will see the Geo-targeted contextual ads, that can pay higher. Media.net has direct demand for a number of education sub-niches like MBA grants, scholarships, MBA admissions, and other programs. You can make a pretty good revenue if your site is around these niches.

Features:

• Largest contextual ad network in the world
• Contextual Ads that make complete sense.
• Native ads according to the form & feel of your content.
• Beautiful & diverse ad units
• Own Account Manager.
• Works well along with other ad networks

AdPulse Media

AdPulse Media delivers custom-built digital advertising solutions by combining premium ad placements, engaging creative, precise audience targeting, effective retargeting, campaign management and comprehensive reporting. For brand awareness or direct response, AdPulse Media works with advertisers of every size & budget to reach the right audience in more than 30 niche vertical ad markets. Highly relevant audiences with advertising across a network of more than 600 of the most popular education sites.

Features:

• Page level targeting
• Behavioral targeting
• Retargeting increasing conversion rates
• Geo fencing
• Mobile Advertising

HotChalk

HotChalk is a leading provider of education technology and services. It leverages data and technology to support all phases of the student life cycle and enables industry-leading student retention and graduation rates. Founded by Edward Fields in 2004. They provide free educational content online focussing on but not limited to colleges alleviating financial pressures unnecessarily placed on publishers, students, parents and teachers.

Features:

• Above 80% of students graduate within 2yrs using hotchalk solutions.
• Extensive & carefully selected content supports every phase of education, pre-school, grade 12, post-secondary and post-graduate topics.

ShareASale

ShareASale is an affiliate marketing platform founded in 2000 by Brian Littleton. Marketers, also known as affiliates help the merchants in promoting the products. They have Flexible payout options with digital and standard payout. Also, wide product selection is available. There are a lot of campaigns which can convert very well for educational bloggers and publishers and thus it is one of the recommended affiliate networks for educational bloggers and publishers.

Features:

• ShareASale provides you with a back office control panel. This control panel serves as a dashboard to monitor your performance.
• Affiliate network makes it easy to find products
• They offer tons of different marketing tools like different sizes of banners, promotional widgets, access to product data feeds, etc

Setupad

It has built a tool for website monetization and yield optimization that connects several ad platforms into a single auction. Their top priority is to monetize cross-border traffic and to help publishers gain incremental revenues. Users abroad are able to receive quality targeted advertising if publishers are willing to separate their foreign traffic and sell it purely in RTB fashion. Setupad connects website’s media space to top SSPs (Supply Side Platforms) in a Header Bidding way, which allows more buyers to participate and CPM prices to increase. Setupad does all necessary yield optimization and allows publishers to get back to their true calling – quality content creation. Its in-view auto-refresh technology enables higher impressions and better revenue for publishers and is recommended for all education niche publishers.

Features:

• Header Bidding
• Server-side bidding
• Loading speed
• Fill rate
• Customized optimization
• Ad audit
• Online reporting

Vdo.ai

VDO.AI is a leading native video advertising network where publishers leverage the power of video advertising using smart contextual instream video solutions and boost their monetization by 50%. It is a perfect match for any website which is in the educational niche and is looking for a video monetization partner to boost overall ad revenue.

Features:

• Contextual videos with high-grade user experience.
• Custom Video Ad Server with cutting edge automated video ad serving solution.
• Easy integration with a single line of code.

iZooto

Izooto is a data enabled platform allowing e-commerce businesses to retain, engage and retarget web users with personalized push notifications. It offers publishers with the capability of audience amplification and boosts page views by almost 15%. It is also a source of incremental revenue and can be an effective stream of monetization for educational bloggers.  

Features:

• Multi-Platform Communication
• Personalized Communication
• In-Depth Analysis
• Easy Integration
• APIs
• Audience Segmentation
• Detailed dashboard and reporting
• Notification scheduling

Impact

Impact was founded in 2008 by a team of Internet marketing and technology experts. They introduced a SaaS technology platform for performance marketing professionals to manage all the revenue.

Features:

• comprehensive digital marketing with buyer journey insights.
• attribution modeling.
• built-in ad fraud detection.
• automation of critical marketing workflows.
• Partnership Cloud
• real-time delivery of actionable insights.

Revcontent

It is one of the world’s leading native advertising and content discovery platform for businesses to increase their ROI and monetize the audiences by innovative thoughts, useful products. A lot of publishers use Revcontent as it works well with social sites where the AdSense CPC is not very high.

Features:

• Audience retargeting
• Easy to integrate widgets
• Advanced publisher protection tools
• Real-time reporting
• Robust customer support system

Roundup

The advertisers are looking to extend their reach, looking for opportunities to find audiences. Vertical ads come in handy in these situations where specific targeted audiences are guaranteed through a span of time. The impressions will be fewer but certain for every niche. Education ad networks explicitly target educators, parents, students informing them about career readiness resources.

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