If your WordPress site is Loading slowly or you don’t take image optimization as seriously as before. You may run into trouble if your WordPress images are loading slowly.

In this article, we shall understand the importance of optimizing images and how through this you can work on your WordPress site performance optimization.

Why are Images important?

For starter, images can help your website look the best from the rest. Although using image to deliver your message is alright but this comes at a cost. If the images are incorrect than your site will be at a disadvantage. Once the image loading speed is increased, you can Improve the site’s performance which will help increase conversions, user-experience and improve SEO as well.

The worst offenders

Oversized images can really weigh down the webpages. If you add images that are of size 2MB each, your site will already cross the mark of 1.5 MB size with a single image.

Images can be quite large, a DSLR image can run anywhere from 4MB to a whopping 12MB. If you use any of the DSLR images without optimizing it first, chances are you will screw up the performance of your page.

By simply resizing images, you can improve the performance of your site dramatically. Plus this will lower the hosting charges as mostly your host will charge you extra for the disk space your image is taking up and no one wants to pay extra. Optimizing your images will help in providing your user a great experience and this can be seen throughout all the devices. As smartphone users increases, we can say that we live a mobile-first world. With the popularity of Smartphone, Google announced tweaked there algorithm and announced page speed ranking factor for the mobile searches.

This just means that you will need to create a web design in Brampton that serves images according to the mobile devices even when the connection is slow. If you serve retina images that are intended can be frustrating and expensive.

Image SEO- Google has changed mobile optimization and the way it affects the ranking. The image search results has made a change as well which in turn had made a massive change in Image SEO as well. Drive your traffic to your site when image appear in image search.

In 2013, Google added image button to image search results and lead to user going directly to image instead of the webpage, leading to an enormous drop (63%) in traffic of many websites.
This changed by the year 2018, Google removed the image button so that traffic flows to the webpage instead moving directly to the image button.

Effects of Image Optimization

If the images are too big, your WordPress website will be too slow and this can lower the conversion rate as well. Image optimization can lead to higher conversions and determine the potential customers because of search traffic.

Improve loading speed of your site with Images

Here are a few simple steps you can do on your WordPress website to speed up the loading of images.

• Remove useless images- This is the easiest way to decrease the page weight and make fewer HTTP requests. If your website takes more than 3 seconds to load, make sure that your images are optimized.

• Use Images which are sized correctly as the container- If you can’t see images when you load your site, it is due to image being too large and this will take too long for it to download.You can fix this by determining the size of the image and replace it to an appropriate size.

• Use correct format- Use the correct format according to your needs. Animated files like GIFs are inefficient file format which can lead to a slow loading page.

• Enable Lazy Load- Lazy loading delays the loading of the images that aren’t in the viewpoint. This means the browser will wait to download the images so it can serve the images seen by visitor, faster.

• CDN to improve image loading- CDN can transfer the data required to load the images faster. This can help deliver your site’s images load quickly.

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