This roundup is going to cover up two significant issues which are yet to be answered. There are so many bloggers waiting to find out the right answer.

How I come up with these issues? 

I personally experienced these issues on my blog and I did talk to few experts regarding the matter, but I'm still in doubts to find a proper way to improve or to solve it.

While doing some research on the topic, I found that it's not just me there are so many other bloggers being a victim of these same blogging issues which is not so hot in the search engine results.

So I got this idea to reach out to the top experts and marketers to find out what they have to say about these blogging challenges.

Let's see if we can get any suggestions, advices or any personal experience from them.

What Blogging Challenges are we talking about?

#1 - How to Transform your Target Audience?

Yes, this may sound weird to you as all you have ever heard about is how to identify your target Audience or ways to identify your target audience but how come they don't relate to each other "TRANSFORMING" and "IDENTIFYING".

What I meant to be by "transforming target audience". To illustrate my question I have to make a confession. I started my blog with a wrong niche, but later after a year, I came to know that I am not perfect for that niche and I should be working on a niche in which I am good enough. So I switched my blog niche and since then I am working on my new niche which is of course blogging, SEO and Digital Marketing.

But now I can't be able to catch the audience with my new blog content. I am getting organic traffic, but 50%+ of that traffic is for my old content which is still on top ranking positions.

Now, even if I do create a high-quality content and get it ranked well on the search engines competing with others, I am not getting organic traffic to my new high-quality articles.

I like blogging challenges and love to solve mistakes done by other newbie bloggers, but this is the one I am stuck with for myself. Kindly help me to fix this.

#2 - How to Avoid getting Outranked by Reposting your existing Blog Content to sites like Medium?

Many of you may already know about this blogging issue, but there is still more to explore on this topic. You must have reposted your blog content to sites like LinkedIn, Medium, Growthhackers, inbound, etc.

There are still so many "DARES" while doing content repurposing or reposting your existing content to top content repurposing platforms.

One well-known tip on this topic is we should maintain a gap of a month while repurposing our blog content to top sites like Medium, just to Avoid the outranking of our original content from the search engine results.

So just to be on a safe side, I would like to ask top bloggers and digital marketers what they prefer and suggest to do to avoid outranking by content repurposing. Also, what do you think about content duplication when reposting your content.

And, how canonical links can help us in this matter?

Lets find out what our experts has to say about these blogging challenges:

Q1 - How to Transform your Target Audience?

A1 - Make sure that if you change niches that you trash all old content and your old blog. Start intelligently.

Start with a new domain name, new brand and new blog. This cuts your learning curve by years. You won't be starting fresh; you will be starting from a clear, successful space.

Let go the old and worn out. Make room for the new and exciting. I trashed 3,400 blog posts, an old blog and brand to make room for Blogging From Paradise. I saw immediate success with BFP because I didn't have old, worn out content from a different niche holding me back. Let go to grow.

Q2 - How to avoid getting Outranked by Reposting your existing blog content to sites like Medium?

A2 - I only post my blog content to my blog. Big fan of not publishing my blog content anywhere else only because repurposing the same piece of content diminishes its value.

If people can get the post on Medium, or anywhere else, why would they subscribe to your blog?

If you do repurpose content, stick to creating a video and podcast of your blog post. Change the content medium but make posts to your blog exclusive, to increase the value of the post and your blog.

Q1 - How to Transform your Target Audience?

A1 - This really depends on how related/unrelated your new niche is. And it also depends on how much traffic you're already getting if shifting completely is the right move or not.

For me, I do a lot of expanding into new niches. That doesn't mean I'm ditching my old audience. It just means I'm expanding the blog and creating new content to attract a new audience.

You really have to go about this carefully. You don't want to get into a situation where your old audience members are wondering what happened. If that's the case, you might be better off starting a new site completely. But again, this also depends on how much traction you've built up already.

Q2 - How to avoid getting Outranked by Reposting your existing blog content to sites like Medium?

A2 - Medium is pretty good at automatically importing your content and adding a rel=canonical tag to it to credit your original source.

The way I do it is to create a different headline for it, and cutting out a lot of the article and adding in only the most important parts.

However, even if your repurposed post was outranking yours, I still don't see this as a huge problem. You can direct all the traffic on Medium to your original post by linking to it.

Even if the content is on another property, it still serves the same purpose.

Q1 - How to Transform your Target Audience?

A1 - Well, as long as you thoroughly optimize, you can really rank for any kind of keywords.

My site, for example, has some amazing posts about eyebrow threading, which I posted in an experiment to show that even my marketing blog could get a lot of traffic from a totally unrelated niche if I simply write solid content and pick low competition keywords.

So, write good stuff and pick keywords no one is writing on.

Q2 - How to avoid getting Outranked by Reposting your existing blog content to sites like Medium?

A2 - You do not have to worry about that. Just go ahead and republish your content on other sites. I think in the long run, it will do more good than bad.

Q1 - How to Transform your Target Audience?

A1 - If you are planning to switch your niche, I would recommend you to start a separate blog. If your transition is to a small extent, consider tweaking the existing content to match the new niche, and wait for the audience to grow up naturally.

For this reason only, I suggest newbie bloggers start with a brandable domain in place. Starting with a small niche and later expanding to other niche is easy if your domain name is broad and brandable.

Rather than starting a blog like BestDumbbells.com, start something like FitnessHQ.com

Q2 - How to avoid getting Outranked by Reposting your existing blog content to sites like Medium?

A2 - Getting outranked by sites like Medium is the main issue for new blogs. There’s nothing to worry about. As your site starts growing, the original content outranks these content aggregator sites.

I would avoid repurposing content on different platforms especially when you blog is new. Or else, I would tweak the content a bit and republish.

Wait for your blog to gain authority.

Q1 - How to Transform your Target Audience?

A1 - This can be tough. But defining your target audience is a good start.

Ultimately, write for your audience. Promote your content to your audience. If that audience shifts and changes then continue to target that new or refined audience.

It will take time but having a site with some authority will help. If you radically change direction it may take longer and maybe you need to start promoting your new content as Google does not see that as your area of expertise.

Or, it could be another factor like the new area you are targeting is just more competitive. There are lots of variables but if you focus on creating great, helpful content for your target audience then over time you will reap the rewards.

Q2 - How to avoid getting Outranked by Reposting your existing blog content to sites like Medium?

A2 - The strategy we use at my SEO agency, Bowler Hat, is to create epic content on our own site and then satellite pieces on third-party sites.

We can then modify the article on a third party site like Medium by linking to our own article.

This builds some referral traffic and ensures our own article is the best answer to the bigger question.