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India Tile Market Outlook to 2022: Ken Research

The report titled “India Tile Market By Type (Wall, Floor, and Roof), By Region (North, South, East and West), By Material (Ceramic, Vitrified and Other) and By Organized and Unorganized – Outlook to 2022” provides a comprehensive analysis of the wall, floor and roof tiles market in India. The report covers market size, market segmentation based on the type of tile, material used, market structure, regional sales and by new-order and replacement demand. The report covers snapshot of India roof tile market, stone market and wooden flooring market along customer preference region wise of bathroom tiles, Façade tiles, office tiles, tiles used in shopping malls, airports/ stations/ hospitals and others. The report also covers government regulations in the market, competitive landscape and company profiles for major players in the wall and floor tiles market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.

The report facilitate the reader with the identification and in-depth analysis of the existing and future trends, issues and challenges prevalent in the industry and anticipated growth in the future depending upon changing industry dynamics in coming years. The report is useful for tile manufacturers, building contractors, architects, builders and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Industry Overview

India tiles market grew at a five year CAGR of ~% during period FY’2012-2017. The revenue of the industry has shown an increase from INR ~ Crore in the FY’2012 to INR ~ Crore in the FY’2017. The key customers in the segment included high end residential construction, aviation, education and healthcare. With the passage of time and development in technology now, tiles are created for a specific purpose to be used on walls, roofs, floors, façade, bathroom, kitchen of residential, commercial or retail spaces along with public infrastructure.

Market Segmentation

By Type of Tile:

Floor tile constitute a major market share (~ %) on account of larger area availability for application. Most of the newly constructed houses and commercial complexes are using tiles for flooring due to ease of installation and easy availability in variety of forms based on the requirement of individual product. The share of wall tiles is low generating only ~% of the revenue on account easy availability of substitutes including wallpapers, paints and others.

By Type of Material:

Revenue share from vitrified tiles accounted for ~ % of the market share by value. These tiles have better resistance to damage as they are less brittle compared to ceramic tiles. This ensures higher durability over a longer duration without being subjected to damage thus minimizing repair and replacement cost. Revenue share from ceramic tiles accounted for ~ %of the market share by value. The lower share in value terms is in account of being less expensive.

By Organized/ Unorganized Segment:

Revenue share for unorganized players accounted for ~ % of the market share by value. The price differential created by the unorganized players attracts price sensitive customers providing a higher revenue share by offering products at a lower cost. Revenue share for organized players accounted for ~ % of the market share by value. They offer products at a higher cost thus have lower revenue shares as they fail to attract customers that are price sensitive.

By Region:

The Western region has the highest share in the tile industry with ~ % market on basis of revenue in FY’2017. High demand was on account of the region being is highly industrialized, with a large urban population. The southern region had the second highest share with ~ % of India Tile Market on account of an increase in urbanization in states including Tamil Nadu, Kerala and others which enable the growth of tiles market in the region. The northern region comprising of states such as Delhi and Punjab a very saturated market thus comprises of a lower share of ~ % in the India tiles market as compared to the southern and the western region. The share of the eastern region in the tile industry was the lowest with only ~ % in comparison to the northern, southern and western region on account of less urbanization in the region due to low infrastructural and industrial growth.

Export Import Scenario

Total exports of ceramic tiles increased by more than eight times from INR ~ crore in FY’2012 to INR ~ crore in FY’2017 registering a five year CAGR of ~% in the period. Exports of vitrified tiles increased by more than 20 times in the period FY’2012-2017, registering a five year CAGR of ~%. Middle Eastern countries were the major export destinations for tile manufactured in India. Imports of both vitrified and ceramic tiles have shown random demand in terms of value and are dependent to a large extent on the customs and rules regarding import. China was the major import destination for India from where majority of the demand of tile especially those of low value was met.

Competitive Landscape

India wall and floor Tiles market are fragmented in nature on account of the presence of number of small, medium and large companies in India. The products offered by the major players include tiles made from a variety of materials including ceramic, vitrified, vinyl, porcelain, glazed, unglazed and others. Moreover, the major players in the India wall and floor tile market provide end to end services to their customers in order to enhance their network and financial position in the country. The unorganised sector has its major hub in Morbi, Gujarat. The other players in the unorganised sector include Restile Ceramic Limited, Regency Ceramic Limited, Decolight Ceramics Limited and others. The major organised players include Kajaria Ceramic Ltd, NITCO limited, Somany Ceramics Limited, H & R Johnson India, and others.

Future Potential of India Wall and Floor Tile Market

By Revenue: The India wall and floor tile market had witnessed a positive growth rate past five years and the market is anticipated to grow at a CAGR of ~% during the forecast period, FY’2018-2022. Demand for floor tiles is expected to register constant increase and may account for ~% of the total tile sales in FY’2022 generating revenue of INR ~ crore. Vitrified tiles are mainly used in flooring purpose and are of better quality when compared to ceramic tiles. It is expected to generate revenue of INR ~ crore by FY’2022.

Key Topics Covered in the Report

India Tiles Market Overview and Genesis

Value Chain Analysis in India Tiles Market

India Tile Market Size by Revenue FY’2012-2017

India Tile Market Segmentation by Type of Tile, By Material, By Market Organization, By Region By New and Replacement Demand By Application on the Basis of Revenue, FY’2017

Trends and Developments in India Tiles Market

Porter Five Forces Analysis

Snapshot on India Roof tiles, Wood flooring, and Stone Flooring

Vendor Selection Process for India Tile Market

Innovations in India Tile Market

Issues and Challenges in India Tile Market

Competitive Landscape of Major Players in India Tile Market

Pricing and Margin Analysis in India Tiles Market

Government Initiative, Rules and Regulations in India

Future Outlook and Projection for India Tile Market, FY’2018-2022

Macroeconomic Factors Affecting India Tiles Market

For more information on the research report, refer to below link:

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Ken Research

Ankur Gupta, Head Marketing & Communications

[email protected]


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India Tile Market Outlook to 2022: Ken Research


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