The catch is that most SEOs/marketers use the same tools, like Google Keyword Planner, for Keyword Ideas hunt. This makes them target the same small group of terms. As a result, it becomes more difficult to rank for said keywords. I don’t mean that keyword tools are useless. Nowise, they can give you numerous keyword ideas. What I want to say is that they tend to work best for broader niches having multiple subtopics, as each subtopic includes hundreds of thousands of relevant keywords. For example, “sport” may comprise “weight loss” and “bodybuilding”. But what if your niche is quite narrow, like “used bikes”? Chances are that all the juicy keywords picked out with the help of keyword tools have already been seized by your competitors. In such a situation, you need to learn more about your target audience and their slang. This is a great way to find the […] [Click to read the full article »]

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