So many new friends from Craft Con this last weekend! It's nice to see their shining faces popping up in the news. Yesterday, Sacramento Craft Mafia was the Lifestyle/Scene feature in an article titled Handmade With Attitude. The article points out something Marimello is particularly fascinated with--that this group, like so many other crafty groups, germinates online before moving out into the three dimensional world. The article also touches on a major talking point of Craft Con--that be they local, like a craft mafia or global, like Etsy, having our networks online enables us to participate in the creation of a new "think global, act local" movement.

"Such global dreams are part of the crafting phenomenon's social-movement dimension, complete with a countercultural, political tone that appeals to those interested in living more simply and greenly (many popular crafts use recycled material). Its earnestness shows up in terms like "craftivism" and the online circulation of 'buy handmade' pledges."

Check out the rest of the article here, and congrats on the press Peptogirl!