Animation blows life in inanimate objects. And creates the illusion of motion using the static imagery. This industry within a short span of time has gradually evolved for good. From the era of simple whiteboard Animation, it has witnessed many benefitting animation trends.

The ones that the marketing tycoons are incorporating sensibly at work!

From mobile apps to online ads, websites, music videos, business explainer videos and even big screen movies – These animation trends are all pervasive.

And have drastically changed the way we view and perceive things now!

Recognizing these trends is exciting. Whether at play or to enhance script or idea at work (Comes handy to maven Animators!). So, if you too want to stay well-informed, then catch hold of these dominant animation trends with our round-up

Animation Trends (Words of the workaholic animator)

1. Illustration to Animation

This trend is a favorite one of all animators. As the animation style passionately serves the narrative purpose. Many corporates use illustration animation to enable their easy functionality. Through presentations, marketing videos, advertisements and more they stuff information into each frame!

The likes of Lenskart, Flipkart ad seller wallet, Shopclues, Goibibo have used it in their commercials. Using it, the animator can communicate a journey, highlight characters, or the usability and steps for smooth transactions. With this style of animation, sky is the limit. But one thing has to be taken care of –A strong and impactful visual must be conceived beforehand. And as all artist bring their own unique essence on the digital platform, this style can often be copied but not duplicated.

2. Axonometric Projection

This style displays 3D objects in a 2D world in a cost effective way. Most preferable to provide a bird’s eye view to give audience sense of the big picture. This projection is styled in an infinite space where the camera moves only on the x and y-axis.

In this animation trend, high complex visuals can be created with 3D isometrics. And with constant movements in place, it becomes easy to narrate the story.

3. 3D Animation

3D has successfully made inroads in almost every industry. Be it mega-budget movies, videos, advertising/ marketing collaterals, or explainer videos. 3D prototypes have revolutionized the way stop motion videos are created. It has become a mainstream 3D animation trend! Among the entire lot, animated movies are interesting and visually attractive to kids. Through color 3D printing animators are creating unheard creatures, produce millions of facial expressions for characters and surroundings. Give them the voice, actions to perform, emotions and present them as real. And NPR (Non-Photorealistic rendering) ensures a smooth illustration of 3D objects.

The likes of Ice Age collision course, Finding Dory, The secret life of pets, Kung Fu Panda 3, Minions, Chhota Bheem Himalayan Adventure, Chaar Sahibzade are some of the latest, most loved and appreciated movies among the kids.

4. Reality with Animation

Digital world’s most fascinating and buzzing animation trend! The animated experience becomes rewarding when paired with reality. The recent Hollywood movies -The Jungle Book, The legend of Tarzan, and then the Vodafone Zoozoo Ads, Shahrukh’s The Frooti life, are the ideal examples that display this kind of imagery. This style of animation involves chroma lab technique to merge reality with animation element.

5. Liquid Motion

This style is more about a swift transition from visual A to visual B. And the trend is making its real and phenomenal emergence felt very well on the big screen. People want to see more of fluid and liquid movements, as it instantly brings us into dynamic mode. The animators sensed it well, hence making most of it. And instead of using geometric shapes and straight lines to explain are using liquid motion.

The Aqua Guard advertisement with Madhuri Dixit, Priyanka’s Schmitten chocolate ad are few perfect example that displays this style of animation.

6. Handcraft

This trend blends CGI components with live-action elements. And make the audience jaw drop in wonder!

This animation trend is magical to witness when craft work created by tangible materials come to life.

If you have seen the Rajasthan and MP tourism ad 2016 (dil ho bachhe sa) you will surely notice the perfect harmony of handcraft with CG- generated stop motion animation trend.

Using traditional photography it captured many frames. Clubbed them together to present one continuous movement. Thus narrated the essence of state tourism beautifully.

These trends have truly stood the test of time, and have scored high for their originality and versatility. Among many hits and flops that the animation industry may have seen these come across as the all-time favorites.

Using 3D, liquid motion, merging reality with animation or any animation trends any communication piece can be stylized.

With these in place – the business houses, start-up firms, ad and movie directors can always score high. And gain massive viewer attention.

Have you got any more worthy animation trends? Then add to this dossier!  And if you too are one creative head, animation expert, engaged in producing eye-catching, meaningful and effective animation then Utopeen is the place to hang out at. Register @www.utopeen.com and send the world berserk with your original spellbinding animation.

And remain posted about more intriguing industry trends!

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