Beleaguered phone maker BlackBerry said Tuesday it will stop manufacturing its BlackBerry Classic phone just 18 months after it launched.

While the phone was clearly designed for BlackBerry's existing base of customers, the company hoped to bring in new users, touting the physical keyboard, messaging hub and longer battery life as attractive features. The phone uses the company's own BlackBerry 10 operating system, instead of Google's far more popular Android platform, which BlackBerry has started using in other phones.