1. Content marketing efforts must have a 12-month road map to align content publishing activity with your company’s goals. Ensure content production aligns with long-term business goals and client needs.
2. Have an editorial calendar: Everyone on the content team should have access to a content calendar.Brainstorm new content ideas and marketing approaches during editorial  meetings. 
3. Consider doing content audit. A content audit will provide you with a clear picture of what content you currently have and what needs to be there. 
4. The key trick is you should be focusing on  creating the kind of masterpiece article that keeps your audience coming back to get more the that one. 
5. Write content around the questions, issues, and challenges your potential customers want the answers to. This will help your potential customers not only find valuable information, but also help introduce them to your brand.
6. Create content in different formats, such as publishing infographics from eBooks or generating a video script from a blog posting. Getting your message out in varied forms will increase your chance of being seen.
7. Publish reviews from your clients. These reviews are also a good form on content that can help your customer to gain confidence in you . These can be done using the social platforms available.
8. Curating best content can be kind of content people like nowadays. Curating little as 30 minutes a day can produce lot of content which can bring traction. Finding content relevant to your niche can entice your audience.
9. When it comes to inbound marketing, research is most important. All you need is to know your business, know your industry, and know your customer and then write content around the questions, issues, and challenges your potential customers want the answers to. This will help your potential customers not only find valuable information, but also help introduce them to your brand.
10. Its not about interrupting people, it’s about being there and ready when a consumer decides they need you. You should be a guiding light when they need help and assistance. You should aim to produce content that is so valuable and so relevant that the consumer of that content feels compelled to learn more.
11. You need to create appealing content that sparks conversation and promotes sharing.You need to become authority in your field. To get to this position, part of your effective content marketing campaign should be educating your audience by giving valuable information for free. One of the best ways to influence your audience is to be the first one to spread new ideas on your respective field.
12. As customers choose to engage with content , you should not expect any your content to magically go viral just like that. Furthermore, do not give in to the temptation to constantly spam your followers via the likes of newsletters in order to get more leads,The negative sentiment could spread and contribute to your brand’s downfall.
13. Connect with customers socially. Follow your customers on Twitter and offer them a clear way to reach out and contact you.If you have a mailing list, don’t miss the opportunity to email your existing email subscribers about new content.
14. Improve your sites design. “Design separates many successful websites from their competitors, especially in persuading and engaging new visitors to stay longer on the site”-Rand Fishkin,SeoMoz
15. Focus on quality traffic rather thank junk one. Instead of submitting  content to hundreds of blogs in your industry, better focus on regularly contributing content to one or two top blogs in your space that are sure to pass on more quality traffic back to your site.Being associated with high-traffic online publications can improve the perceived value that others see in your brand and become more visible to your target audience through them.
16. Identify what’s continuously bringing high-quality traffic and conversions to the site (whether it’s high or low in volume), so you can maintain/improve them and get more out of them.
17. Make sure your traffic converts into leads , for that place opt-in forms and links to your landing pages in sidebar of your blog. Plug the CRM system so that the leads are captured.
18. Next step is retention of customers after they are onboarded. Create useful product guides and trainings and webinars to help customers. Create wiki or forum where customers can ask their questions. Use segmented newsletters to wow customers with awesome content relevant to them.

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