The concept of MicroCreativity (TM) focuses first and foremost on the individual:
- That the individual is the catalyst for creativity and subsequent innovations
- That all individuals are capable of creative activity to some extent
- That the individual is responsible for enhancing their own personal creativity
- That the individual should have easy access to resources and training that will help them become more creative
- That the individual should be informed of the benefits and rewards of creative practice, which include (but not limited to) improved brain activity, stress reduction, and increased economic opportunities
