| Jenny Tay and Darren Cheng wedding photos featuring a casket as a prop. PHOTO: JENNY TAY/STRAITSTIMES |
Its will certainly be a cringe-worthy move but Ms Jenny Tay, 29, and her fiance Darren Cheng, 30, have opted for a casket as a prop in a series of pictures taken for their wedding in October. They are dead serious about their profession and their wedding since both are actually in the funeral trade. Tay is the managing director of Direct Funeral Services and Cheng is the company’s operations and business development director.
Tay is the daughter of Roland Tay, 70, a colorful undertaker well-known for arranging free funerals for murder victims, the poor and the destitute. The Buddhist couple have taken over the business from Tay and have been working at Direct for two years. They are on a mission to modernize and professionalize the trade and remove the taboos associated with death and funerals.
| Tay and Cheng wedding photos featuring a casket as a prop. PHOTO: JENNY TAY/STRAITSTIMES |
Tay sought out photographer Joel Lim, a commercial lensman who recently shot campaigns for a department store in Hong Kong Ion Orchard and Lane Crawford. The shoot itself took just one day – but planning took about three months with a unique challenge to make the pictures look good without being too morbid. Initial plans to shoot the pictures with a white horse at the Singapore Turf Club in Kranji were nixed when they could not get permission. They decided to do the shoot –in Punggol, or Ponggol, a neighbourhood in northeastern Singapore instead.
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