Pink is one of those colors people either love or hate. I’ve never been a fan of bright, in-your-face bubblegum Pink but there’s something about blush / rose / this nondescript pink that’s seemingly everywhere these days that I like because in its softest forms, it works as a great neutral.

Blush or whatever you may call it also reminds me of the desert, especially spots like Joshua Tree and Red Rock Canyon where there’s warm, dusty hues everywhere. The color has gained such mainstream appeal that The Cut picked up on it, saying: “A cohort raised to distrust pink has turned contrarian and embraced a muddied, faded version of the color…we’re conspicuously reading Sweetbitter, drinking a matching glass of frosé, and Instagramming it all with our rose-gold iPhones.”

Yep. Guilty as charged.

What’s your take on the color?

Yay or nay?

Top image: socks. Middle image: bodysuit. Bottom image: coat. watch. shoes. rose water.