A few years ago, product Customization was limited to certain groups of items and brands. It consists of storefront products, marketing items or gifts. A lot has changed over time. All retailers, regardless of the product they sell, find value and Benefit from personalizing products. Many brands believe that customizing a product is a great way to increase customer engagement and retention.

Let’s take a look at the benefits of offering personalized services in an ecommerce store:

Free Promotion: By including a small section about CIY (Create Your Own) on your website or online store, you will get people to talk about you and your brand. A great choice of customizing products can get you talking in the city and make noise for your business. Regardless of the size of your brand, customization options work to the benefit of your business. Just make it relevant and fun and you can become a media and consumer hit.

Higher prices: Online surveys and studies show that customers are willing to pay about 25 percent more for personalized items.

Easy Market Research: There are several product customization software on the market to help you understand exactly what customers want. You just have to pay attention to what your consumers are designing for and it will give you an idea of what consumers of your brand are looking for and expecting.

Secure the most of the gift market: offering customizable products makes it even more attractive as a gift. This applies to both expensive and inexpensive products. Many brands have done this in the past; like Blue Nile did with a diamond engagement ring, and Hallmark did it for a Christmas card.

A stronger online presence: By offering the option to customize products, you give customers a reason to buy from your store. The more users visit your store and spend time there, the better you will rank on Google and other product search engines. A strong online presence makes it easy for you to develop a personal relationship with your customers and ultimately expand their connection.

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