As the Metaverse gains more traction among fashion brands, the concept is gradually becoming more democratized. Fashion and luxury houses are venturing into the new virtual possibilities with novel marketing campaigns where it is seemingly easy to buy digital clothes and products, attend fashion shows, interact with other users and even become the owner of a piece of the digital terrain.

Along similar lines, the online product designer helps fashion and luxury companies to offer top-notch customer service to their buyers and make shopping more fun. The customized solution helps brands and retailers to let their customers select, customize, and preview the products using 3d technology.

Online Product Design Offers Solutions To Capitalize in the Online Marketplace

When the social media platform, Facebook, was rebranded as Meta in October last year, it brought into the mainstream a concept that excited many bright minds in Silicon Valley. Mark Zuckerberg’s introduction of a vision for a new digital era integrated immersive technologies was applauded by many and criticized by some. It is to understand the scepticism behind it as the new solution, or a platform sounded something like it is straight out of a science fiction novel. However, the truth is, in one way or the other, we saw the technology coming. The launch of the internet, the emergence of social networking, the innovation of smartphones, and the metaverse was the next logical innovation. It is the next generation of the internet with better and more advanced immersive technologies and 3d experiences. Its defining quality will be a feeling of presence like we are right there with another person or in another place.

Many tech giants, including Microsoft and Google, to smaller ones, like Niantic and Emblematic, are building experiences and products for the metaverse. Several of the early versions already exist in the virtual worlds of games like Roblox, Minecraft, and Fortnite. It incorporates technologies like virtual reality (VR) and augmented reality (AR) that, while still young, have been in use for some time. However, a study titled “New realities into the Metaverse and Beyond” by Wunderman Thompson Intelligence suggests that even if people have heard of the metaverse, most wouldn’t feel safe trying to explain exactly what it is. According to the research, only 15 per cent of those surveyed said they could explain the concept of the metaverse to another person, indicating that familiarity with the concept does not necessarily equate to understanding. It is crucial for buyers to realize that the metaverse goes beyond VR; they do not always have to don headsets to take them out of the environment in the physical world and transport them to a new reality. VR is just one of the ends of a spectrum as it stretches overusing skins, accessing metaverse, to AR glasses that project computer-generated images onto the world around us and extended realities and mixed realities that blend both physical and virtual environments. The word ‘metaverse’ could appear a little misleading because many might think “verse” is about transportation to another universe. The notion is not far away from the truth, but it doesn’t depict the actual picture. There is escapism inherent in these technologies, such as immersive gaming experience, but it is far more than that. It’s ultimately about finding ever more ways for the benefits of the online world to be felt in our daily lives — enriching our experiences, not replacing them.

Let us explore some new trends in the fashion and luxury industries tapped by brands and how they help them attain their business goals:

Bridging the Physical and Digital Worlds


During the prolonged lockdowns, eCommerce witnessed a boom in its sales, revenue, and market expansion; however, as the gloomy days eventually began to side away, shoppers were thrilled to attend all fashion shows, visit stores, and many other things. Nonetheless, they were always extremely comfortable with the technologies they had been using at home. Therefore, when the stores reopened, people were eager to shop, but they came with a backlog of using technology and engaging customer experiences. Fashion houses are looking for opportunities that help them to reconnect with their audiences and bridge the gap between the physical and digital worlds. For instance, color authority companyPantone is joining hands with Spatial Labs (sLABS) to launch a wearable hardware product that looks to standardize colors in the metaverse. Aas coined by sLABS as ‘the wearable internet’ and entitled LNQ; the device hopes to enhance user experience in Web3. Founded by Iddris Sandu, the technology has also been backed by investment firm Marcy Venture Partners, co-founded by Shawn Carter (Jay-Z), Jay Brown, and Larry Marcus.

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