Fashion trends are constantly developing, evolving, and changing to meet consumers’ insatiable demand for something new. Therefore, it is imperative for Fashion Brands willing to remain competitive and relevant must continuously reinvent themselves and implement measures to attain the goal.

It is crucial for fashion Brands and retailers to thrive in the post-pandemic era by developing a strong omnichannel strategy. Despite many brands and retailers beginning to embrace a digital mindset and are willing to interact with customers on whatever platform they are on, several apparel houses still hesitate to go fully digital. Having a website along with a physical store doesn’t solve the purpose in this highly digitized era. As technology becomes ever more important for brands to create an authentic, seamless digital experience, the need for a secure solution is vital.

The trend of multiple touchpoints was evident before the pandemic, but as the world was completely halted and disrupted by the pandemic for almost two years, apparel houses had no other option than to make themselves visible among buyers across various platforms. More than two years after the COVID-19 outbreak, statistics indicate that footfall in high streets and shopping malls is yet to recover fully. Data from Springboard reveal that footfall during the last week of March 2022 was about 15.7 per cent lower than the same week pre-pandemic. The trend could be noticed due to the fact that customers remain cautious about returning to physical stores and malls. On the other hand, Oberlo suggests that digital adoption has increased exponentially in the last couple of years, with over 2.14 billion people shopping online in 2021, equal to 27.6 per cent of the world’s total population. The study further indicates that 27.9 per cent of anticipated global eCommerce revenue came from fashion-related products in 2021. Thus, it makes it clear that apparel brands and retailers who lack a strong foothold in the online marketplace will struggle to survive.

In the current blog, we shall highlight how leading fashion brands are reacting to these trends and from where should companies start to develop an online presence.

To know more - https://www.idesignibuy.com/top-2-ways-hoodie-design-software-helps-fashion-brands-increase-online-presence/