We all have that one friend who's impossible to shop for; they either already have every product under the sun, or they simply don't have enough hobbies or cool interests for you to come up with a gift that feels truly unique (thus making our holiday shopping duties that much more difficult). When we find ourselves unsure of what to gift a picky recipient, we turn to our most trusted product: a gift card. While gift cards might not be regarded as the most thoughtful of gifts, oftentimes they are the most reliable - especially if you're looking for a winning gift that anyone can use and appreciate, from a colleague to a random recipient in your work gift exchange and beyond.

Thanks to technology, it's also easier than ever to purchase gift cards online, so you don't even have to go in store or in person to pick them up. Plus, with so many amazing online retailers, you have a wide variety of store options right at your fingertips (or at least on your screen).

What Is the Best Place to Buy Gift Cards?

Most retailers - like Nordstrom, Wayfair, Sephora, and more - all sell gift cards directly through their own websites, but shoppers can also Buy Gift Cards from many of these brands through other e-commerce sellers like Amazon (and oftentimes at a better rate).

To help you get a head start on your holiday shopping, we rounded up the best gift cards to give this season, with options that come from some of today's top brands and that can be delivered to your recipient's doorstep or inbox in no time. From the best gift cards for women to beauty gift cards and the best e-gift cards, keep reading to shop our guide.