If you didn't get your shopping fix at Amazon's first Prime Day from earlier this summer, we have some seriously great news for you: the retailer will be hosting an encore of its major sales event this October with a fall Prime Day (otherwise known as Prime Big Deal Day) that'll feature all of the same great deals as its predecessor and will even arrive just in time for the holiday shopping season. We'll admit, we thought we might be able to give our credit cards a little bit of a breather ahead of the gift-giving season, but with new details emerging about Amazon's October Prime Day 2023 - including when the year's biggest sale will take place - it seems our end-of-year shopping duties are actually just getting started.

October Prime Day is one of our favorite sales events because it falls right in the heart of autumn - so you can treat yourself without any guilt of the looming gifting season or even get a head start on stocking up on gifts for loved ones. Plus, the deals span across all major categories - from fashion and beauty to home, tech, pets, and more; no product is off limits.

While Amazon has remained hush about the specifics of the event thus far - like what exactly will be on sale or if it will follow the same format as prior years' events - the retailer just confirmed the dates of the shopping extravaganza this week.

Ahead, we break down what exactly Amazon Prime Big Deal Day is, when it will take place, and what deals shoppers might be able to expect - plus, a few you can take advantage of in the meantime.

What Is Prime Day?

In short: Prime Big Deals Day is Amazon's answer to Black Friday, except bigger, better, and even more consumer friendly because the deals span across a number of categories and are available to shop on one singular site. The global savings event takes place over a two-day period and encompasses some of Amazon's biggest deals of the season on a variety of bestselling products; last year's showcase featured major markdowns on the editor-loved Laneige Lip Sleeping Mask ($24) and Samsung Frame TV ($528), to name a few.

When Is Prime Big Deal Day 2023?

Amazon just announced the official dates for its October Prime Day 2023 sales event, which will begin on October 10 at 3 a.m. ET and run through October 11.

How Much Is an Amazon Prime Membership?

With an Amazon Prime Membership, members can get access to exclusive deals come Prime Big Deals Day 2023, as well as perks like free shipping. As of right now, an Amazon Prime Membership ($15) is less than $20 per month, and the retailer also offers a 30-day free trial for new users.

What Deals Can You Expect at Prime Day 2023?

We likely won't get an idea of what exactly will be on sale for Prime Big Deals Day 2023 until the savings event kicks off. But in previous years, we've seen can't-miss markdowns on items that span across a range of categories. Products like the Cosori Smart Air Fryer ($140) and The Gym People Longline Sports Bra ($23) are always big-ticket items, along with savings on bestsellers like the iRobot Roomba i3 Vacuum ($249, originally $350) or the travel-ready Apple Airtags ($89, originally $99). surprise deals on finds like the T3 Airebrush Duo ($190), Levoit Air Purifier ($150), and the Colorwow Dream Coat Supernatural Spray ($28) also proved to be big hits.