Marianna Hewitt and Lauren Ireland wear many hats - between the two of them, they hold the professional titles of blogger, podcaster, brand founder, and influencer. In the beauty world, they're best known as the cofounders of Summer Fridays, the first influencer-owned brand to launch at Sephora in 2018. The brand quickly went viral with its dusty-blue Jet Lag Mask and has since expanded to carry a host of skin-care and makeup products.

Even before that major success, for nearly a decade, the pair have been dominating the influencer world with their lifestyle content. They each do a little bit of everything; Hewitt specializes in fashion and beauty, while Ireland excels in the family and wellness space. Collectively, they have more than 1.4 million followers on Instagram (not counting the Summer Fridays brand account), and Hewitt is the host of a fashion and beauty podcast called "Life With Marianna" by Dear Media. To say they're juggling a lot is an understatement, and yet, they make it look effortless.

Neither Hewitt nor Ireland is a stranger to giving their followers a behind-the-scenes look into their daily routines and schedules, dishing on their favorite new discoveries along the way. From travel to home, beauty, and fashion, if you need a product recommendation, they likely have you covered, and they're sharing all of their must-have products with POPSUGAR ahead.