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BET Chairman and CEO Debra Lee Is Stepping Down

Debra Lee, who reshaped BET Networks by bringing in more original programming and emphasizing family entertainment, is stepping down as chairman and chief executive effective May 28, the company announced Thursday.

She began her three-decade career at BET as its first VP and General Counsel in 1986, was promoted to President and COO in 1996 and she became Chairman and CEO in 2005.

via Deadline:

 Lee’s exit is not completely surprising. Viacom laid the groundwork for the move in December when Scott M. Mills was named  BET president, a role in which he would oversee overall strategy and day-to-day operations of BET Networks including oversight of the brand’s programming, ad sales, and digital teams. At the time, Lee was set to continue in her chairman and CEO role but was going to step back from running the network, and was to serve as an advisor to Mills. Most Viacom cable networks have undergone leadership changes as part of reorganizations implemented by Bob Bakish since he became Viacom CEO in early 2017.

Scripted series launched on Lee’s watch include Being Mary Jane, The Real Husbands of Hollywood, and In Contempt. She also oversaw the creation of “The BET Awards,” as well as the launch of the first festival weekend under the Viacom umbrella, The BET Experience. Some of BET’s biggest success stories with Lee at the helm include the 2014 series premiere of The Game, the most-watched sitcom premiere in cable TV history with 7.68 million viewers, and the 2017 hit mini-series The New Edition Story, which brought in 28.4 million viewers from the initial run through subsequent encores, making it the highest-rated TV biopic of all time. With her in charge, BET Networks has remained the #1 network among African-American viewers for the past 17 years.

The post BET Chairman and Ceo Debra Lee Is Stepping Down appeared first on GigiOnThat!.



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BET Chairman and CEO Debra Lee Is Stepping Down

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