Christian Combs, the son of Sean ‘Diddy’ Combs, will serve as the face of Dolce & Gabbana’s spring/summer 2018 campaign.

via Page Six:

Photographers Luca and Alessandro Morelli shot the Italian-holiday-themed campaign, which is aimed at millennials.

Christian — who is also a hip-hop artist — first walked for the Italian designers’ menswear line last summer, and appeared again last fall.

He released a single called “Feeling Savage” in late December and is expected in Milan next week for men’s fashion week.

Combs is not only signed to his dad’s legendary label, Bad Boy Records, he is also designing a collection under his father’s clothing line, Sean John. No word on when the collection will be unveiled but his debut album should drop sometime this year under his rap moniker, King Combs.