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Top 5 misconceptions about Escentric Molecules

I thought it might be fun to post this list dispelling the misconceptions I read most often about this brand’s fragrances.

1. Molecule 01 is just Iso E Super

Molecule 01 is actually Iso Gamma Super, an exclusive variant of Iso E of higher quality and with different scent characteristics. There are several Iso Es on the market of varying quality, supplied by different companies and obtained by different manufacturing techniques. Not all Iso E Super is created equal!

2. Iso E Super is just one molecule

Actually, Iso E Super (and Iso Gamma Super) is a mixture of different isomers (molecules with the same atoms but different arrangements.) Iso Gamma Super contains a higher content of the desirable gamma isomer resulting in a higher prized material with a superior scent profile.

3. I can easily make my own Molecule 01

Unlikely. Iso Gamma Super is a patented material, exclusive to International Flavors and Fragrances (IFF), and it is not sold to the public. You’ll find many accounts of people who tried and couldn’t quite replicate M01 at home. You might come close, and you might enjoy your creation just as much or even more, but it will not be the same.

4. Molecule 02 is the same as Juliette Has a Gun Not a Perfume

While both products are advertised as containing only Ambroxan, only Molecule 02 fulfils that promise.

M02 contains 25% Ambroxan as its only perfume ingredient, while JHAG NAP contains less than 10% Cetalox, which is not the same. Ambroxan is a higher value material with a purer scent profile.

JHAG also cheats by adding other perfume ingredients, such as Hedione and musk. This is why you find a lot of people comparing NAP to the drydown of D&G Light Blue for Women. NAP sits in an awkward middle ground, neither a singular component nor a complete perfume.

5. Molecule 01 and 02 are overpriced

Value is subjective and personal, but consider the following:

  • Ambroxan is a relatively expensive ingredient in perfumery, and at an overdose of 25%, M02 costs more than the formulas of many popular fragrances in the same price bracket.

  • Iso Gamma Super is an exclusive ingredient that cannot be purchased by the public. Not only is it more expensive to source than other forms of Iso E, it also makes M01 an exclusive product that cannot be easily replicated, and there is intrinsic value in that exclusivity if you enjoy the product.

If you don’t care for a scent, then its value to you is low by default. But if you enjoy these scents, don’t be put off by anyone who claims you’re a sucker for buying them. :)

This post first appeared on Grant Osborne, please read the originial post: here

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Top 5 misconceptions about Escentric Molecules


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